Rascasse Audience Intelligence

Hoodie Audience in Indonesia

A data profile of the people who buy, follow and care about Hoodie in Indonesia — modelled from more than twelve digital signal sources. Hoodie has an estimated audience of 4,604,470 people in Indonesia.

#279among Topic in Indonesia
#29in Fashion & Accessoires

The average Hoodie fan in Indonesia is 33.0 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, East Java.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Hoodie profile in Indonesia.

Audience size
4.6M
in Indonesia
Gender
54.6%♀
45.4% male
Age
33.0
average years
Country rank
#380
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hoodie fans

54.6% are female, 45.4% are male, average age 33.0.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Hoodie audience in Indonesia
MetricValue
Female54.6%
Male45.4%
Average age33.0
Estimated audience size4,604,470
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Hoodie audience in Indonesia
Age bracketShare%
16-1926%
20-2935%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Hoodie audience comes from Indonesia.

Worldwide audience distribution share by country for Hoodie
CountryShare
United States21.6%
Japan7.6%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoodie audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Hoodie fans by region: top regions in Indonesia
#RegionReachAffinity×
01Aceh~80K1.29×
02South Sulawesi~200K1.24×
03North Sulawesi~60K1.20×
04West Kalimantan~80K1.15×
05Maluku~20K1.14×
06East Kalimantan~80K1.11×
07Papua (province)~30K1.11×
08West Sulawesi~20K1.10×
09Central Kalimantan~40K1.09×
10West Papua~20K1.07×
11Riau~100K1.06×
12North Kalimantan~20K1.06×
13Central Sulawesi~40K1.05×
14Southeast Sulawesi~40K1.04×
15South Kalimantan~60K1.03×
16Gorontalo (disambiguation)(2)~20K1.03×
17South Sumatra~100K0.99×
18West Java~700K0.96×
19Bengkulu~40K0.96×
20Jambi~50K0.95×
21West Sumatra~70K0.94×
22North Maluku~10K0.94×
23Banten~200K0.92×
24Bangka-Belitung Islands~20K0.92×
25Jakarta~300K0.91×
26Riau Islands~50K0.91×
27Bali~80K0.90×
28Special Region of Yogyakarta~70K0.88×
29Central Java~400K0.86×
30Lampung~80K0.86×
31North Sumatra~200K0.83×
32East Nusa Tenggara~40K0.81×
33West Nusa Tenggara~50K0.80×
34East Java~400K0.76×
Appendix

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More Fashion & Accessoires audiences in Indonesia

See Hoodie audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Hoodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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