A data profile of the people who buy, follow and care about 1990s in fashion in Australia — modelled from more than twelve digital signal sources. 1990s in fashion has an estimated audience of 1,993,446 people in Australia.
1990s in fashion has an estimated audience of 1,993,446 people in Australia. 66.2% are female, 33.8% are male, average age 40.8. Top brand affinities: Peter Alexander, Aerobics, Do it yourself (DIY), Designer clothing, Natural skin care.
Top brand affinities include Peter Alexander, Aerobics, Do it yourself (DIY), with strongest over-indexing on Peter Alexander (2.39× the country average).
Demographically, the 1990s in fashion audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical 1990s in fashion fan in Australia is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the 1990s in fashion profile in Australia.
66.2% are female, 33.8% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 40.8 |
| Estimated audience size | 1,993,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide 1990s in fashion audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 7.2% |
| Italy | 5.2% |
The strongest cross-interests of the 1990s in fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 5.48× | ||
| 02 | Topshop | Shopping | 5.21× | ||
| 03 | Urban Outfitters | Shopping | 3.75× | ||
| 04 | Tory Burch | Fashion & Accessoires | 3.75× | ||
| 05 | Puma | Fashion & Accessoires | 3.61× | ||
| 06 | Balenciaga | Fashion & Accessoires | 2.90× | ||
| 07 | Designer clothing | Fashion & Accessoires | 2.88× | ||
| 08 | Cartier | Fashion & Accessoires | 2.69× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.63× | ||
| 10 | Activism | Politics & Society | 2.43× | ||
| 11 | Peter Alexander | Music & Radio | 2.39× | ||
| 12 | Drop shipping | Shopping | 2.25× | ||
| 13 | Hoodie | Fashion & Accessoires | 2.15× | ||
| 14 | Luxury real estate | Business & Career | 2.12× | ||
| 15 | Streetwear | Fashion & Accessoires | 2.02× | ||
| 16 | Wikipedia | Internet & Social Media | 1.91× | ||
| 17 | Digital photography | Business & Career | 1.78× | ||
| 18 | Local food | Food & Beverages | 1.70× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.69× | |
| Price Sensitivity | PREMIUM | 1.59× | |
| Extroversion | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.45× | |
| Tradition | CONSERVATISM | 0.58× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for 1990s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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