A data profile of the people who buy, follow and care about Luxury real estate in Australia — modelled from more than twelve digital signal sources. Luxury real estate has an estimated audience of 3,109,980 people in Australia.
The average Luxury real estate fan in Australia is 43.1 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include First-time buyer, Real estate investing, Modern architecture, with strongest over-indexing on First-time buyer (4.26× the country average).
Demographically, the Luxury real estate audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Luxury real estate fan in Australia is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Luxury real estate profile in Australia.
59.1% are female, 40.9% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 43.1 |
| Estimated audience size | 3,109,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Luxury real estate audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 8.0% |
| China | 5.8% |
Where the Luxury real estate audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.54× | |
| 02 | Northern Territory | ~30K | 1.14× | |
| 03 | Tasmania | ~70K | 0.98× | |
| 04 | Australian Capital Territory | ~60K | 0.98× | |
| 05 | South Australia | ~200K | 0.89× | |
| 06 | Queensland | ~600K | 0.85× | |
| 07 | Western Australia | ~300K | 0.84× | |
| 08 | New South Wales | ~800K | 0.71× |
The strongest cross-interests of the Luxury real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 5.65× | ||
| 02 | Architectural style | Home & Garden | 4.91× | ||
| 03 | Luxury Lifestyle | Shopping | 4.64× | ||
| 04 | First-time buyer | Shopping | 4.26× | ||
| 05 | Architect | Home & Garden | 3.67× | ||
| 06 | Modern architecture | Arts & Culture | 3.52× | ||
| 07 | Home décor products | Home & Garden | 3.50× | ||
| 08 | Landscape design | Business & Career | 3.37× | ||
| 09 | Housing estate | Home & Garden | 3.37× | ||
| 10 | Freedom Furniture | Home & Garden | 3.28× | ||
| 11 | Luxury yacht | Travel & Leisure | 3.16× | ||
| 12 | Property finder | Home & Garden | 2.81× | ||
| 13 | Real estate broker | Home & Garden | 2.62× | ||
| 14 | Starter home | Home & Garden | 2.59× | ||
| 15 | Home construction | Home & Garden | 2.54× | ||
| 16 | Renovation | Home & Garden | 2.24× | ||
| 17 | Country Road | Fashion & Accessoires | 2.20× | ||
| 18 | Real estate development | Business & Career | 2.03× | ||
| 19 | Myer | Fashion & Accessoires | 1.72× | ||
| 20 | Home improvement | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.46× | |
| Luxury Orientation | PREMIUM | 2.48× | |
| Risk Appetite | THRILL | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Community Orientation | OPEN | 0.95× |
Luxury real estate has an estimated audience of 3,109,980 people in Australia, concentrated in Victoria and New South Wales.
59.1% of Luxury real estate fans are female, 40.9% are male, with an average age of 43.1 years.
Luxury real estate fans show strongest brand affinity for First-time buyer (4.26×), Real estate investing (5.65×), and Modern architecture (3.52×) over the country average.
Luxury real estate fans in Australia are most concentrated in Victoria (reach ~1.5M), New South Wales (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Luxury real estate itself, the audience over-indexes on Real estate investing (5.65×), Modern architecture (3.52×), Property finder (2.81×), and Home construction (2.54×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Luxury real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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