A data profile of the people who buy, follow and care about Home construction in Australia — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 5,517,408 people in Australia.
Home construction has an estimated audience of 5,517,408 people in Australia. 49.6% are female, 50.4% are male, average age 44.4. Top brand affinities: First-time buyer, IKEA, Renovation, Mortgage loans, Home automation.
Top brand affinities include First-time buyer, IKEA, Renovation, with strongest over-indexing on First-time buyer (4.38× the country average).
Demographically, the Home construction audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Home construction fan in Australia is balanced, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Home construction profile in Australia.
49.6% are female, 50.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 44.4 |
| Estimated audience size | 5,517,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Home construction audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 4.64× | ||
| 02 | Houzz | Home & Garden | 4.49× | ||
| 03 | First-time buyer | Shopping | 4.38× | ||
| 04 | Home automation | Technology & Electronics | 4.04× | ||
| 05 | Terraced house | Home & Garden | 3.57× | ||
| 06 | Real estate investing | Business & Career | 2.98× | ||
| 07 | Luxury real estate | Business & Career | 2.54× | ||
| 08 | Renovation | Home & Garden | 2.47× | ||
| 09 | Innovation | Business & Career | 2.35× | ||
| 10 | Kitchenware | Home & Garden | 2.34× | ||
| 11 | First class travel | Travel & Leisure | 2.27× | ||
| 12 | IKEA | Home & Garden | 2.25× | ||
| 13 | Sustainable energy | Home & Garden | 2.22× | ||
| 14 | Mortgage loans | Business & Career | 2.14× | ||
| 15 | Business class | Travel & Leisure | 2.03× | ||
| 16 | Solar energy | Home & Garden | 1.80× | ||
| 17 | Renewable energy | Business & Career | 1.75× | ||
| 18 | Home Appliances | Home & Garden | 1.73× | ||
| 19 | Discount stores | Shopping | 1.64× | ||
| 20 | Home improvement | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.47× | |
| Luxury Orientation | PREMIUM | 2.18× | |
| Convenience Orientation | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.88× | |
| Mindfulness | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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