A data profile of the people who buy, follow and care about Home construction in Poland — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 2,097,825 people in Poland.
Home construction has an estimated audience of 2,097,825 people in Poland. 47.0% are female, 53.0% are male, average age 40.1. Top brand affinities: Lip balm, Renovation, Bedroom furniture, Garden centre, IndyCar.
Top brand affinities include Lip balm, Renovation, Bedroom furniture, with strongest over-indexing on Lip balm (9.76× the country average).
Demographically, the Home construction audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Home construction fan in Poland is balanced, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Lip balm.
The key figures that characterise the Home construction profile in Poland.
47.0% are female, 53.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 40.1 |
| Estimated audience size | 2,097,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Home construction audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wayfair | Home & Garden | 13.23× | ||
| 02 | Lip balm | Beauty & Wellness | 9.76× | ||
| 03 | Garden centre | Home & Garden | 8.84× | ||
| 04 | IndyCar | Sports | 7.85× | ||
| 05 | Sweepstakes | Games | 7.25× | ||
| 06 | Montblanc (company) | Fashion & Accessoires | 6.18× | ||
| 07 | Bedroom furniture | Home & Garden | 6.14× | ||
| 08 | Charlotte Tilbury | Beauty & Wellness | 6.04× | ||
| 09 | Boutique hotel | Travel & Leisure | 5.57× | ||
| 10 | Single-family detached home | Home & Garden | 5.16× | ||
| 11 | Renovation | Home & Garden | 4.30× | ||
| 12 | Local food | Food & Beverages | 4.20× | ||
| 13 | Art jewelry | Fashion & Accessoires | 3.46× | ||
| 14 | Property finder | Home & Garden | 3.39× | ||
| 15 | Luxury real estate | Business & Career | 3.28× | ||
| 16 | First class travel | Travel & Leisure | 3.13× | ||
| 17 | Sustainable energy | Home & Garden | 3.12× | ||
| 18 | Mortgage loans | Business & Career | 2.87× | ||
| 19 | Airbnb | Travel & Leisure | 2.63× | ||
| 20 | Castorama | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.79× | |
| DIY Mentality | THRILL | 2.49× | |
| Sustainability | BALANCE | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Convenience Orientation | PREMIUM | 0.88× | |
| Tradition | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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