A data profile of the people who buy, follow and care about Home construction in Indonesia — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 2,656,328 people in Indonesia.
Home construction has an estimated audience of 2,656,328 people in Indonesia. 38.4% are female, 61.6% are male, average age 38.1. Top brand affinities: Renovation, First-time buyer, Modern architecture, Do it yourself (DIY), Bedroom furniture.
Top brand affinities include Renovation, First-time buyer, Modern architecture, with strongest over-indexing on Renovation (5.06× the country average).
Demographically, the Home construction audience skews more male with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Home construction fan in Indonesia is more male, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Home construction profile in Indonesia.
38.4% are female, 61.6% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 38.1 |
| Estimated audience size | 2,656,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 28% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Home construction audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 5.67× | ||
| 02 | Single-family detached home | Home & Garden | 5.50× | ||
| 03 | Renovation | Home & Garden | 5.06× | ||
| 04 | Bedroom furniture | Home & Garden | 4.33× | ||
| 05 | Modern architecture | Arts & Culture | 3.93× | ||
| 06 | High-net-worth individual | Business & Career | 3.88× | ||
| 07 | Kitchenware | Home & Garden | 3.20× | ||
| 08 | Family car | Cars & Mobility | 2.83× | ||
| 09 | Mobile payment | Business & Career | 2.78× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 2.65× | ||
| 11 | First class travel | Travel & Leisure | 2.63× | ||
| 12 | City car | Cars & Mobility | 2.50× | ||
| 13 | Local news | News | 2.23× | ||
| 14 | Luxury real estate | Business & Career | 2.23× | ||
| 15 | Business class | Travel & Leisure | 2.19× | ||
| 16 | IKEA | Home & Garden | 2.15× | ||
| 17 | Traveloka | Travel & Leisure | 2.01× | ||
| 18 | Online food ordering | Food & Beverages | 1.94× | ||
| 19 | Wedding Planners | Kids & Family | 1.91× | ||
| 20 | Kebaya | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.86× | |
| Design Affinity | PREMIUM | 3.17× | |
| Quality Awareness | PREMIUM | 2.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.36× | |
| Tradition | CONSERVATISM | 0.65× | |
| Creativity | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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