A data profile of the people who buy, follow and care about First class travel in Indonesia — modelled from more than twelve digital signal sources. First class travel has an estimated audience of 2,438,497 people in Indonesia.
The average First class travel fan in Indonesia is 35.8 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Business class, Men's clothing, Clothing, with strongest over-indexing on Business class (4.51× the country average).
Demographically, the First class travel audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 30 regions tracked by Rascasse.
The typical First class travel fan in Indonesia is balanced, around 35.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Business class.
The key figures that characterise the First class travel profile in Indonesia.
51.4% are female, 48.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 35.8 |
| Estimated audience size | 2,438,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide First class travel audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 13.2% |
| India | 7.2% |
| United Kingdom | 5.5% |
Where the First class travel audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~60K | 1.16× | |
| 02 | East Java | ~300K | 1.15× | |
| 03 | North Kalimantan | ~8K | 1.08× | |
| 04 | North Sumatra | ~100K | 1.02× | |
| 05 | Banten | ~100K | 1.01× | |
| 06 | Riau | ~60K | 1.01× | |
| 07 | East Kalimantan | ~40K | 1.01× | |
| 08 | Papua (province) | ~10K | 1.01× | |
| 09 | Bangka-Belitung Islands | ~10K | 1.01× | |
| 10 | Gorontalo (disambiguation)(2) | ~10K | 1.01× | |
| 11 | West Kalimantan | ~40K | 1.00× | |
| 12 | Aceh | ~30K | 1.00× | |
| 13 | South Kalimantan | ~30K | 1.00× | |
| 14 | West Nusa Tenggara | ~30K | 1.00× | |
| 15 | Jambi | ~30K | 1.00× | |
| 16 | Riau Islands | ~30K | 1.00× | |
| 17 | East Nusa Tenggara | ~30K | 1.00× | |
| 18 | South Sulawesi | ~70K | 0.99× | |
| 19 | South Sumatra | ~60K | 0.99× | |
| 20 | Lampung | ~50K | 0.99× | |
| 21 | Special Region of Yogyakarta | ~40K | 0.99× | |
| 22 | Central Java | ~200K | 0.97× | |
| 23 | Jakarta | ~200K | 0.97× | |
| 24 | West Java | ~400K | 0.94× | |
| 25 | West Papua | 0.00× | ||
| 26 | West Sumatra | 0.00× | ||
| 27 | North Maluku | 0.00× | ||
| 28 | Central Sulawesi | 0.00× | ||
| 29 | North Sulawesi | 0.00× | ||
| 30 | Central Kalimantan | 0.00× |
The strongest cross-interests of the First class travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 7.52× | ||
| 02 | High-net-worth individual | Business & Career | 5.26× | ||
| 03 | Gourmet Foods | Food & Beverages | 5.11× | ||
| 04 | Business class | Travel & Leisure | 4.51× | ||
| 05 | Expensive Taste | Business & Career | 4.24× | ||
| 06 | Luxury Travel | Travel & Leisure | 3.72× | ||
| 07 | Property finder | Home & Garden | 3.21× | ||
| 08 | Housing estate | Home & Garden | 3.12× | ||
| 09 | Cotton | Fashion & Accessoires | 2.68× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 2.55× | ||
| 11 | Wedding reception | Kids & Family | 2.47× | ||
| 12 | Gift | Shopping | 2.39× | ||
| 13 | Dress shirt | Fashion & Accessoires | 2.34× | ||
| 14 | Men's clothing | Fashion & Accessoires | 2.25× | ||
| 15 | Woman | Kids & Family | 2.25× | ||
| 16 | Design | Home & Garden | 1.68× | ||
| 17 | Business | Business & Career | 1.61× | ||
| 18 | Fitness and wellness | Sports | 1.60× | ||
| 19 | Beauty | Beauty & Wellness | 1.56× | ||
| 20 | Clothing | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 3.00× | |
| Individualism | JOY | 2.68× | |
| Need for Security | CONSERVATISM | 2.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Design Affinity | PREMIUM | 0.98× | |
| Patriotism | CONSERVATISM | 1.06× |
First class travel has an estimated audience of 2,438,497 people in Indonesia, concentrated in West Java and East Java.
51.4% of First class travel fans are female, 48.6% are male, with an average age of 35.8 years.
First class travel fans show strongest brand affinity for Business class (4.51×), Men's clothing (2.25×), and Clothing (1.54×) over the country average.
First class travel fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond First class travel itself, the audience over-indexes on Men's clothing (2.25×), Clothing (1.54×), Fitness and wellness (1.6×), and Beauty (1.56×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for First class travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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