A data profile of the people who buy, follow and care about Cotton in Indonesia — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 3,756,341 people in Indonesia.
Cotton has an estimated audience of 3,756,341 people in Indonesia. 63.8% are female, 36.2% are male, average age 36.7. Top brand affinities: Business class, Traveloka, First class travel, Kebaya, Astro (Malaysian satellite television).
Top brand affinities include Business class, Traveloka, First class travel, with strongest over-indexing on Business class (2.55× the country average).
Demographically, the Cotton audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Cotton fan in Indonesia is more female, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Cotton profile in Indonesia.
63.8% are female, 36.2% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 36.7 |
| Estimated audience size | 3,756,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Cotton audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First class travel | Travel & Leisure | 2.68× | ||
| 02 | Foot Locker | Shopping | 2.68× | ||
| 03 | Business class | Travel & Leisure | 2.55× | ||
| 04 | High-net-worth individual | Business & Career | 2.54× | ||
| 05 | Astro (Malaysian satellite television) | Movies & TV | 2.38× | ||
| 06 | Real Betis | Sports | 2.35× | ||
| 07 | Social shopping | Shopping | 2.35× | ||
| 08 | GitHub | Internet & Social Media | 2.33× | ||
| 09 | Puma | Fashion & Accessoires | 2.32× | ||
| 10 | Lottery | Games | 2.19× | ||
| 11 | Scholarship | Kids & Family | 2.18× | ||
| 12 | Local news | News | 2.17× | ||
| 13 | Traveloka | Travel & Leisure | 2.07× | ||
| 14 | Allkpop | Music & Radio | 1.91× | ||
| 15 | Department store | Shopping | 1.91× | ||
| 16 | FamilyMart | Shopping | 1.85× | ||
| 17 | Lazada | Fashion & Accessoires | 1.79× | ||
| 18 | Kebaya | Fashion & Accessoires | 1.65× | ||
| 19 | Digital photography | Business & Career | 1.65× | ||
| 20 | Bank Negara Indonesia | Business & Career | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.61× | |
| Early Adopter Mentality | POWER | 1.76× | |
| Design Affinity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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