A data profile of the people who buy, follow and care about Cotton in Portugal — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 1,840,453 people in Portugal.
The average Cotton fan in Portugal is 47.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Auchan, Primark, Do it yourself (DIY), with strongest over-indexing on Auchan (1.5× the country average).
Demographically, the Cotton audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cotton fan in Portugal is more female, around 47.2 years old, with strong Quality Awareness tendencies and a notable affinity for Auchan.
The key figures that characterise the Cotton profile in Portugal.
73.5% are female, 26.5% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 47.2 |
| Estimated audience size | 1,840,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 39% |
of the worldwide Cotton audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
Where the Cotton audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.26× | |
| 02 | Braga District | ~200K | 1.21× | |
| 03 | Porto District | ~500K | 1.18× | |
| 04 | Santarém District | ~100K | 1.18× | |
| 05 | Faro District | ~100K | 1.04× | |
| 06 | Setúbal District | ~200K | 1.03× | |
| 07 | Bragança District | ~20K | 1.03× | |
| 08 | Portalegre District | ~20K | 1.01× | |
| 09 | Aveiro District | ~100K | 1.00× | |
| 10 | Leiria District | ~100K | 1.00× | |
| 11 | Beja District | ~30K | 1.00× | |
| 12 | Guarda District | ~20K | 1.00× | |
| 13 | Viana do Castelo District | ~50K | 0.99× | |
| 14 | Évora District | ~30K | 0.99× | |
| 15 | Castelo Branco District | ~30K | 0.98× | |
| 16 | Vila Real District | ~30K | 0.98× | |
| 17 | Coimbra District | ~90K | 0.97× | |
| 18 | Viseu District | ~60K | 0.97× | |
| 19 | Azores | ~50K | 0.97× | |
| 20 | Madeira | ~50K | 0.95× |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lacoste | Fashion & Accessoires | 2.32× | ||
| 02 | Flower bouquet | Home & Garden | 2.32× | ||
| 03 | Swarovski | Fashion & Accessoires | 2.21× | ||
| 04 | Bedroom furniture | Home & Garden | 2.18× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 2.17× | ||
| 06 | Knitting | Home & Garden | 2.09× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.07× | ||
| 08 | Microwave oven | Home & Garden | 2.01× | ||
| 09 | Kitchenware | Home & Garden | 1.97× | ||
| 10 | Art jewelry | Fashion & Accessoires | 1.92× | ||
| 11 | Primark | Shopping | 1.80× | ||
| 12 | H&M | Shopping | 1.67× | ||
| 13 | Child care | Kids & Family | 1.65× | ||
| 14 | Costume jewelry | Fashion & Accessoires | 1.57× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.54× | ||
| 17 | Black Friday (shopping) | Shopping | 1.54× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.52× | ||
| 19 | EasyJet | Travel & Leisure | 1.51× | ||
| 20 | Auchan | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.71× | |
| Design Affinity | PREMIUM | 1.69× | |
| Family Orientation | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.88× |
Cotton has an estimated audience of 1,840,453 people in Portugal, concentrated in Lisbon District and Porto District.
73.5% of Cotton fans are female, 26.5% are male, with an average age of 47.2 years.
Cotton fans show strongest brand affinity for Auchan (1.5×), Primark (1.8×), and Do it yourself (DIY) (1.55×) over the country average.
Cotton fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Braga District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cotton itself, the audience over-indexes on Primark (1.8×), Do it yourself (DIY) (1.55×), Knitting (2.09×), and EasyJet (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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