A data profile of the people who buy, follow and care about Cotton in Malaysia — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 3,212,595 people in Malaysia.
The average Cotton fan in Malaysia is 38.4 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Drama movies, Religion, Energy, with strongest over-indexing on Drama movies (1.71× the country average).
Demographically, the Cotton audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cotton fan in Malaysia is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Drama movies.
The key figures that characterise the Cotton profile in Malaysia.
68.0% are female, 32.0% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 38.4 |
| Estimated audience size | 3,212,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Cotton audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
Where the Cotton audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.44× | |
| 02 | Kuala Lumpur | ~800K | 1.39× | |
| 03 | Johor | ~600K | 1.37× | |
| 04 | Penang | ~200K | 1.23× | |
| 05 | Sarawak | ~300K | 1.21× | |
| 06 | Sabah | ~400K | 1.20× | |
| 07 | Perak | ~300K | 1.16× | |
| 08 | Negeri Sembilan | ~200K | 0.98× | |
| 09 | Kedah | ~200K | 0.96× | |
| 10 | Pahang | ~100K | 0.95× | |
| 11 | Malacca | ~100K | 0.93× | |
| 12 | Labuan | ~20K | 0.93× | |
| 13 | Perlis | ~40K | 0.90× | |
| 14 | Kelantan | ~100K | 0.86× | |
| 15 | Putrajaya | ~10K | 0.86× | |
| 16 | Terengganu | ~100K | 0.83× |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Embroidery | Home & Garden | 2.23× | ||
| 02 | Property finder | Home & Garden | 2.09× | ||
| 03 | TV game shows | Movies & TV | 2.09× | ||
| 04 | Essential oil | Home & Garden | 1.99× | ||
| 05 | Breaking news | Movies & TV | 1.87× | ||
| 06 | Bollywood movies | Movies & TV | 1.85× | ||
| 07 | Documentary movies | Movies & TV | 1.81× | ||
| 08 | Herbalism | Health | 1.80× | ||
| 09 | Batik Air | Travel & Leisure | 1.77× | ||
| 10 | Drama movies | Movies & TV | 1.71× | ||
| 11 | Energy | Home & Garden | 1.65× | ||
| 12 | Religion | Business & Career | 1.63× | ||
| 13 | Fantasy movies | Movies & TV | 1.60× | ||
| 14 | Horror movies | Movies & TV | 1.59× | ||
| 15 | Massage | Health | 1.59× | ||
| 16 | Beer | Food & Beverages | 1.55× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.54× | ||
| 18 | Action movies | Movies & TV | 1.53× | ||
| 19 | Veganism | Food & Beverages | 1.52× | ||
| 20 | Nightclubs | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.38× | |
| Spirituality | BALANCE | 1.34× | |
| Creativity | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| DIY Mentality | THRILL | 0.89× | |
| Luxury Orientation | PREMIUM | 0.93× |
Cotton has an estimated audience of 3,212,595 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
68.0% of Cotton fans are female, 32.0% are male, with an average age of 38.4 years.
Cotton fans show strongest brand affinity for Drama movies (1.71×), Religion (1.63×), and Energy (1.65×) over the country average.
Cotton fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~800K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cotton itself, the audience over-indexes on Religion (1.63×), Energy (1.65×), Boutiques (1.54×), and Documentary movies (1.81×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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