A data profile of the people who buy, follow and care about Horror movies in Malaysia — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 3,038,846 people in Malaysia.
The average Horror movies fan in Malaysia is 36.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, BSN, Cinema of Bangladesh, with strongest over-indexing on Magnum4D (3.01× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Horror movies fan in Malaysia is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Horror movies profile in Malaysia.
48.6% are female, 51.4% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 36.5 |
| Estimated audience size | 3,038,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Horror movies audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~300K | 1.34× | |
| 02 | Selangor | ~1M | 1.25× | |
| 03 | Sabah | ~300K | 1.24× | |
| 04 | Kuala Lumpur | ~700K | 1.22× | |
| 05 | Perak | ~300K | 1.15× | |
| 06 | Negeri Sembilan | ~200K | 1.06× | |
| 07 | Kedah | ~200K | 1.02× | |
| 08 | Pahang | ~100K | 1.01× | |
| 09 | Kelantan | ~100K | 1.00× | |
| 10 | Malacca | ~100K | 0.99× | |
| 11 | Johor | ~400K | 0.94× | |
| 12 | Terengganu | ~100K | 0.94× | |
| 13 | Penang | ~200K | 0.89× | |
| 14 | Perlis | ~40K | 0.89× | |
| 15 | Labuan | ~20K | 0.86× | |
| 16 | Putrajaya | ~10K | 0.70× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinema of Bangladesh | Movies & TV | 4.23× | ||
| 02 | kumpulan wang simpanan pekerja | Business & Career | 3.10× | ||
| 03 | Magnum4D | Games | 3.01× | ||
| 04 | BSN | Health | 2.34× | ||
| 05 | Nature | Home & Garden | 2.05× | ||
| 06 | Viral video | Internet & Social Media | 1.93× | ||
| 07 | Shopping | Shopping | 1.82× | ||
| 08 | Education | Business & Career | 1.80× | ||
| 09 | Restaurants | Food & Beverages | 1.79× | ||
| 10 | Malaysian language | Politics & Society | 1.77× | ||
| 11 | X | Internet & Social Media | 1.74× | ||
| 12 | Southeast Asia | Travel & Leisure | 1.72× | ||
| 13 | Entertainment | Movies & TV | 1.70× | ||
| 14 | Video | Movies & TV | 1.70× | ||
| 15 | Instant messaging | Internet & Social Media | 1.68× | ||
| 16 | Cooking | Food & Beverages | 1.67× | ||
| 17 | Pets | Pets & Animals | 1.67× | ||
| 18 | Monarchy | Politics & Society | 1.66× | ||
| 19 | Asia | Travel & Leisure | 1.62× | ||
| 20 | Business | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.87× | |
| Individualism | JOY | 2.76× | |
| Design Affinity | PREMIUM | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.07× | |
| Price Sensitivity | PREMIUM | 1.10× | |
| Career Orientation | POWER | 1.19× |
Horror movies has an estimated audience of 3,038,846 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.6% of Horror movies fans are female, 51.4% are male, with an average age of 36.5 years.
Horror movies fans show strongest brand affinity for Magnum4D (3.01×), BSN (2.34×), and Cinema of Bangladesh (4.23×) over the country average.
Horror movies fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on BSN (2.34×), Cinema of Bangladesh (4.23×), Shopping (1.82×), and kumpulan wang simpanan pekerja (3.1×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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