A data profile of the people who buy, follow and care about Entertainment in Malaysia — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 6,620,338 people in Malaysia.
The average Entertainment fan in Malaysia is 37.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Religion, Drama movies, Action movies, with strongest over-indexing on Religion (1.62× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Entertainment fan in Malaysia is balanced, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Religion.
The key figures that characterise the Entertainment profile in Malaysia.
49.0% are female, 51.0% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 37.9 |
| Estimated audience size | 6,620,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Entertainment audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
Where the Entertainment audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1.5M | 1.46× | |
| 02 | Selangor | ~2.5M | 1.35× | |
| 03 | Johor | ~1M | 1.27× | |
| 04 | Sarawak | ~600K | 1.18× | |
| 05 | Perak | ~600K | 1.10× | |
| 06 | Penang | ~400K | 1.10× | |
| 07 | Sabah | ~700K | 1.09× | |
| 08 | Negeri Sembilan | ~300K | 1.03× | |
| 09 | Pahang | ~300K | 1.02× | |
| 10 | Kedah | ~400K | 1.01× | |
| 11 | Malacca | ~200K | 0.96× | |
| 12 | Terengganu | ~300K | 0.92× | |
| 13 | Labuan | ~50K | 0.92× | |
| 14 | Kelantan | ~300K | 0.88× | |
| 15 | Perlis | ~80K | 0.88× | |
| 16 | Putrajaya | ~30K | 0.85× |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Horror movies | Movies & TV | 1.70× | ||
| 02 | Fantasy movies | Movies & TV | 1.70× | ||
| 03 | Card games | Games | 1.70× | ||
| 04 | Property finder | Home & Garden | 1.70× | ||
| 05 | New York City | Travel & Leisure | 1.70× | ||
| 06 | Internet celebrity | Internet & Social Media | 1.70× | ||
| 07 | NASDAQ | Business & Career | 1.70× | ||
| 08 | Self-employment | Business & Career | 1.70× | ||
| 09 | CNN | Movies & TV | 1.70× | ||
| 10 | Anime movies | Movies & TV | 1.64× | ||
| 11 | Tokyo | Travel & Leisure | 1.64× | ||
| 12 | Religion | Business & Career | 1.62× | ||
| 13 | Action movies | Movies & TV | 1.62× | ||
| 14 | Action games | Games | 1.61× | ||
| 15 | Documentary movies | Movies & TV | 1.58× | ||
| 16 | Household goods | Home & Garden | 1.58× | ||
| 17 | Breaking news | Movies & TV | 1.52× | ||
| 18 | Role-playing games | Games | 1.52× | ||
| 19 | Drama movies | Movies & TV | 1.51× | ||
| 20 | Animated movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.39× | |
| Mindfulness | BALANCE | 1.39× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.01× | |
| Indulgence | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× |
Entertainment has an estimated audience of 6,620,338 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.0% of Entertainment fans are female, 51.0% are male, with an average age of 37.9 years.
Entertainment fans show strongest brand affinity for Religion (1.62×), Drama movies (1.51×), and Action movies (1.62×) over the country average.
Entertainment fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Entertainment itself, the audience over-indexes on Drama movies (1.51×), Action movies (1.62×), Anime movies (1.64×), and Horror movies (1.7×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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