A data profile of the people who buy, follow and care about Animated movies in Malaysia — modelled from more than twelve digital signal sources. Animated movies has an estimated audience of 3,252,593 people in Malaysia.
The average Animated movies fan in Malaysia is 35.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Lazada, BSN, Magnum4D, with strongest over-indexing on Lazada (3.67× the country average).
Demographically, the Animated movies audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Animated movies fan in Malaysia is balanced, around 35.4 years old, with strong Individualism tendencies and a notable affinity for Lazada.
The key figures that characterise the Animated movies profile in Malaysia.
47.2% are female, 52.8% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 35.4 |
| Estimated audience size | 3,252,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Animated movies audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.1% |
| China | 8.0% |
Where the Animated movies audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~400K | 1.34× | |
| 02 | Terengganu | ~200K | 1.21× | |
| 03 | Selangor | ~1M | 1.20× | |
| 04 | Perak | ~300K | 1.16× | |
| 05 | Sarawak | ~300K | 1.11× | |
| 06 | Kuala Lumpur | ~600K | 1.10× | |
| 07 | Kelantan | ~200K | 1.07× | |
| 08 | Pahang | ~200K | 1.07× | |
| 09 | Kedah | ~200K | 1.02× | |
| 10 | Johor | ~400K | 0.96× | |
| 11 | Penang | ~200K | 0.95× | |
| 12 | Negeri Sembilan | ~100K | 0.93× | |
| 13 | Malacca | ~100K | 0.89× | |
| 14 | Perlis | ~40K | 0.89× | |
| 15 | Labuan | ~20K | 0.89× | |
| 16 | Putrajaya | ~10K | 0.81× |
The strongest cross-interests of the Animated movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lazada | Fashion & Accessoires | 3.67× | ||
| 02 | redBus | Travel & Leisure | 3.03× | ||
| 03 | Cinema of Bangladesh | Movies & TV | 2.60× | ||
| 04 | Gift shop | Home & Garden | 2.42× | ||
| 05 | Magnum4D | Games | 2.40× | ||
| 06 | Government | Politics & Society | 2.16× | ||
| 07 | Database | Technology & Electronics | 2.15× | ||
| 08 | kumpulan wang simpanan pekerja | Business & Career | 2.04× | ||
| 09 | BSN | Health | 1.98× | ||
| 10 | Restaurants | Food & Beverages | 1.65× | ||
| 11 | Japan | Travel & Leisure | 1.64× | ||
| 12 | South Korea | Travel & Leisure | 1.63× | ||
| 13 | Pets | Pets & Animals | 1.60× | ||
| 14 | Business | Business & Career | 1.56× | ||
| 15 | Soccer | Sports | 1.55× | ||
| 16 | Rock music | Music & Radio | 1.53× | ||
| 17 | India | Travel & Leisure | 1.53× | ||
| 18 | Entertainment | Movies & TV | 1.51× | ||
| 19 | Video | Movies & TV | 1.51× | ||
| 20 | Viral video | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.84× | |
| Early Adopter Mentality | POWER | 1.68× | |
| Need for Security | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.97× |
Animated movies has an estimated audience of 3,252,593 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
47.2% of Animated movies fans are female, 52.8% are male, with an average age of 35.4 years.
Animated movies fans show strongest brand affinity for Lazada (3.67×), BSN (1.98×), and Magnum4D (2.4×) over the country average.
Animated movies fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Animated movies itself, the audience over-indexes on BSN (1.98×), Magnum4D (2.4×), Restaurants (1.65×), and Business (1.56×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Animated movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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