A data profile of the people who buy, follow and care about Thriller movies in Malaysia — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 3,383,648 people in Malaysia.
The average Thriller movies fan in Malaysia is 36.3 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Google Drive, Internet celebrity, with strongest over-indexing on Politics (1.77× the country average).
Demographically, the Thriller movies audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Thriller movies fan in Malaysia is more male, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Politics.
The key figures that characterise the Thriller movies profile in Malaysia.
43.8% are female, 56.2% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 36.3 |
| Estimated audience size | 3,383,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Thriller movies audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
Where the Thriller movies audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.23× | |
| 02 | Perak | ~300K | 1.17× | |
| 03 | Terengganu | ~200K | 1.16× | |
| 04 | Kelantan | ~200K | 1.15× | |
| 05 | Pahang | ~200K | 1.15× | |
| 06 | Kedah | ~200K | 1.12× | |
| 07 | Kuala Lumpur | ~700K | 1.10× | |
| 08 | Negeri Sembilan | ~200K | 1.02× | |
| 09 | Malacca | ~100K | 0.96× | |
| 10 | Perlis | ~50K | 0.95× | |
| 11 | Johor | ~400K | 0.94× | |
| 12 | Sabah | ~300K | 0.93× | |
| 13 | Labuan | ~30K | 0.93× | |
| 14 | Sarawak | ~300K | 0.92× | |
| 15 | Penang | ~200K | 0.92× | |
| 16 | Putrajaya | ~20K | 0.88× |
The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Henry Cavill | Movies & TV | 2.68× | ||
| 02 | Guardians of the Galaxy (film) | Movies & TV | 2.68× | ||
| 03 | Internet Movie Database | Movies & TV | 2.68× | ||
| 04 | Doctor Strange | Literature | 2.68× | ||
| 05 | HBO | Movies & TV | 2.61× | ||
| 06 | Anne Hathaway | Movies & TV | 2.56× | ||
| 07 | Political science | Business & Career | 2.20× | ||
| 08 | Vehicle audio | Cars & Mobility | 2.11× | ||
| 09 | Public administration | Business & Career | 2.03× | ||
| 10 | Internet celebrity | Internet & Social Media | 1.90× | ||
| 11 | Statistics | Business & Career | 1.85× | ||
| 12 | Politics | Politics & Society | 1.77× | ||
| 13 | Brad Pitt | Movies & TV | 1.71× | ||
| 14 | Air fryer | Food & Beverages | 1.67× | ||
| 15 | Chiang Mai | Travel & Leisure | 1.67× | ||
| 16 | Google Drive | Technology & Electronics | 1.65× | ||
| 17 | HVAC | Home & Garden | 1.63× | ||
| 18 | Social science | Business & Career | 1.56× | ||
| 19 | Latin American cuisine | Food & Beverages | 1.56× | ||
| 20 | Yandex | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.17× | |
| Risk Appetite | THRILL | 1.13× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Indulgence | JOY | 0.86× | |
| Family Orientation | CONSERVATISM | 0.86× |
Thriller movies has an estimated audience of 3,383,648 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
43.8% of Thriller movies fans are female, 56.2% are male, with an average age of 36.3 years.
Thriller movies fans show strongest brand affinity for Politics (1.77×), Google Drive (1.65×), and Internet celebrity (1.9×) over the country average.
Thriller movies fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Thriller movies itself, the audience over-indexes on Google Drive (1.65×), Internet celebrity (1.9×), Social science (1.56×), and HVAC (1.63×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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