Rascasse Audience Intelligence

Comedy movies Audience in Malaysia

A data profile of the people who buy, follow and care about Comedy movies in Malaysia — modelled from more than twelve digital signal sources. Comedy movies has an estimated audience of 4,668,027 people in Malaysia.

#2among Movie genre in Malaysia
#109among Topic in Malaysia
#8in Movies & TV

The average Comedy movies fan in Malaysia is 38.0 years old, more male, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Top brand affinities include Magnum4D, Cinema of Bangladesh, Shopping, with strongest over-indexing on Magnum4D (2.99× the country average).

Demographically, the Comedy movies audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Comedy movies fan in Malaysia is more male, around 38.0 years old, with strong Individualism tendencies and a notable affinity for Magnum4D.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Comedy movies profile in Malaysia.

Audience size
4.7M
in Malaysia
Gender
44.8%
55.2% male
Age
38.0
average years
Country rank
#152
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Comedy movies fans

44.8% are female, 55.2% are male, average age 38.0.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Comedy movies audience in Malaysia
MetricValue
Female44.8%
Male55.2%
Average age38.0
Estimated audience size4,668,027
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Comedy movies audience in Malaysia
Age bracketShare%
16-1916%
20-2927%
30-3923%
40-4919%
50+15%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Comedy movies audience comes from Malaysia.

Worldwide audience distribution share by country for Comedy movies
CountryShare
United States20.6%
India5.4%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comedy movies audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Comedy movies fans by region: top regions in Malaysia
#RegionReachAffinity×
01Selangor~2M1.37×
02Sarawak~500K1.27×
03Sabah~500K1.21×
04Kuala Lumpur~1M1.18×
05Perak~400K1.14×
06Kedah~300K1.07×
07Negeri Sembilan~200K1.04×
08Penang~300K1.00×
09Malacca~200K0.99×
10Pahang~200K0.98×
11Johor~600K0.97×
12Perlis~60K0.94×
13Labuan~40K0.94×
14Kelantan~200K0.93×
15Terengganu~200K0.92×
16Putrajaya~20K0.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comedy movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comedy movies audience
#·InterestCategoryAffinity×
01Burmese languagePolitics & Society4.38×
02Cinema of BangladeshMovies & TV4.30×
03redBusTravel & Leisure4.14×
04Bangladesh national cricket teamSports3.05×
05Gold barBusiness & Career3.01×
06Magnum4DGames2.99×
07Gift shopHome & Garden2.98×
08GovernmentPolitics & Society2.78×
09kumpulan wang simpanan pekerjaBusiness & Career2.56×
10IndiaTravel & Leisure1.97×
11BSNHealth1.92×
12RestaurantsFood & Beverages1.73×
13SoccerSports1.71×
14ShoppingShopping1.61×
15PhotographyArts & Culture1.59×
16BusinessBusiness & Career1.56×
17DesignHome & Garden1.56×
18PetsPets & Animals1.55×
19Malaysian languagePolitics & Society1.52×
20MonarchyPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comedy movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Comedy movies audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.24×
Early Adopter MentalityPOWER2.19×
Design AffinityPREMIUM1.75×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Comedy movies audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.02×
Career OrientationPOWER1.05×
Price SensitivityPREMIUM1.10×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Comedy movies have in Malaysia?

Comedy movies has an estimated audience of 4,668,027 people in Malaysia, concentrated in Selangor and Kuala Lumpur.

02

What is the gender split and age of Comedy movies fans?

44.8% of Comedy movies fans are female, 55.2% are male, with an average age of 38.0 years.

03

Which brands do Comedy movies fans like most?

Comedy movies fans show strongest brand affinity for Magnum4D (2.99×), Cinema of Bangladesh (4.3×), and Shopping (1.61×) over the country average.

04

Where do Comedy movies fans live in Malaysia?

Comedy movies fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Comedy movies fans also like?

Beyond Comedy movies itself, the audience over-indexes on Cinema of Bangladesh (4.3×), Shopping (1.61×), Restaurants (1.73×), and BSN (1.92×) compared to the Malaysia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Comedy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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