A data profile of the people who buy, follow and care about Soccer in Malaysia — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 5,151,063 people in Malaysia.
Soccer has an estimated audience of 5,151,063 people in Malaysia. 42.0% are female, 58.0% are male, average age 37.9. Top brand affinities: Cinema of Bangladesh, TV, Magnum4D, Bangladesh national cricket team, India.
Top brand affinities include Cinema of Bangladesh, TV, Magnum4D, with strongest over-indexing on Cinema of Bangladesh (3.66× the country average).
Demographically, the Soccer audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Soccer fan in Malaysia is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cinema of Bangladesh.
The key figures that characterise the Soccer profile in Malaysia.
42.0% are female, 58.0% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 37.9 |
| Estimated audience size | 5,151,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Soccer audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
The strongest cross-interests of the Soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinema of Bangladesh | Movies & TV | 3.66× | ||
| 02 | Myanmar national football team | Sports | 3.62× | ||
| 03 | Burmese language | Politics & Society | 3.57× | ||
| 04 | Nepalgunj | Travel & Leisure | 3.10× | ||
| 05 | Bangladesh Premier League | Sports | 3.08× | ||
| 06 | Pakistan national cricket team | Sports | 2.91× | ||
| 07 | Bangladesh national cricket team | Sports | 2.73× | ||
| 08 | India national cricket team | Sports | 2.54× | ||
| 09 | Gold bar | Business & Career | 2.30× | ||
| 10 | Household goods | Home & Garden | 2.16× | ||
| 11 | Lazada | Fashion & Accessoires | 2.14× | ||
| 12 | Government | Politics & Society | 2.02× | ||
| 13 | Magnum4D | Games | 2.01× | ||
| 14 | Home shopping | Shopping | 1.95× | ||
| 15 | kumpulan wang simpanan pekerja | Business & Career | 1.94× | ||
| 16 | Sinar FM | Music & Radio | 1.91× | ||
| 17 | Pakistan | Travel & Leisure | 1.70× | ||
| 18 | India | Travel & Leisure | 1.67× | ||
| 19 | Google Drive | Technology & Electronics | 1.64× | ||
| 20 | TV | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.00× | |
| Individualism | JOY | 1.78× | |
| Patriotism | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Career Orientation | POWER | 0.94× | |
| Need for Security | CONSERVATISM | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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