A data profile of the people who buy, follow and care about Restaurants in Malaysia — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 7,017,401 people in Malaysia.
Restaurants has an estimated audience of 7,017,401 people in Malaysia. 50.6% are female, 49.4% are male, average age 38.7. Top brand affinities: Magnum4D, Cinema of Bangladesh, Google Drive, Gold bar, kumpulan wang simpanan pekerja.
Top brand affinities include Magnum4D, Cinema of Bangladesh, Google Drive, with strongest over-indexing on Magnum4D (2.01× the country average).
Demographically, the Restaurants audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Restaurants fan in Malaysia is balanced, around 38.7 years old, with strong Individualism tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Restaurants profile in Malaysia.
50.6% are female, 49.4% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 38.7 |
| Estimated audience size | 7,017,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Restaurants audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.7% |
| Italy | 4.3% |
The strongest cross-interests of the Restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cebuano language | Politics & Society | 2.96× | ||
| 02 | redBus | Travel & Leisure | 2.76× | ||
| 03 | Online grocer | Shopping | 2.72× | ||
| 04 | Cooking show | Food & Beverages | 2.44× | ||
| 05 | Cinema of Bangladesh | Movies & TV | 2.43× | ||
| 06 | Gold bar | Business & Career | 2.26× | ||
| 07 | Self care | Health | 2.22× | ||
| 08 | Teacher education | Business & Career | 2.16× | ||
| 09 | Indeed.com | Business & Career | 2.03× | ||
| 10 | Magnum4D | Games | 2.01× | ||
| 11 | Bangladesh national cricket team | Sports | 1.96× | ||
| 12 | Government | Politics & Society | 1.94× | ||
| 13 | Gift shop | Home & Garden | 1.94× | ||
| 14 | Google Drive | Technology & Electronics | 1.91× | ||
| 15 | Sinar FM | Music & Radio | 1.80× | ||
| 16 | kumpulan wang simpanan pekerja | Business & Career | 1.70× | ||
| 17 | Home shopping | Shopping | 1.66× | ||
| 18 | Database | Technology & Electronics | 1.63× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Take-out | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.76× | |
| Early Adopter Mentality | POWER | 1.55× | |
| Patriotism | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Price Sensitivity | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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