Rascasse Audience Intelligence

Restaurants Audience in South Africa

A data profile of the people who buy, follow and care about Restaurants in South Africa — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 4,192,019 people in South Africa.

#23among Lifestyle cluster in South Africa
#32among Topic in South Africa
#3in Food & Beverages

Restaurants has an estimated audience of 4,192,019 people in South Africa. 56.9% are female, 43.1% are male, average age 37.0.

Demographically, the Restaurants audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Restaurants profile in South Africa.

Audience size
4.2M
in South Africa
Gender
56.9%♀
43.1% male
Age
37.0
average years
Country rank
#78
Topic in South Africa
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restaurants fans

56.9% are female, 43.1% are male, average age 37.0.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Restaurants audience in South Africa
MetricValue
Female56.9%
Male43.1%
Average age37.0
Estimated audience size4,192,019
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Restaurants audience in South Africa
Age bracketShare%
16-1923%
20-2925%
30-3919%
40-4913%
50+19%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Restaurants audience comes from South Africa.

Worldwide audience distribution share by country for Restaurants
CountryShare
United States16.7%
Japan5.7%
Italy4.3%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Restaurants audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE0.72×
TravellingTHRILL0.57×
PatriotismCONSERVATISM0.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Restaurants audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.46×
Social Media UsageJOY0.48×
PatriotismCONSERVATISM0.49×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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