Rascasse Audience Intelligence

Restaurants Audience in Switzerland

A data profile of the people who buy, follow and care about Restaurants in Switzerland — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 3,957,814 people in Switzerland.

#19among Lifestyle cluster in Switzerland
#22among Topic in Switzerland
#5in Food & Beverages

The average Restaurants fan in Switzerland is 43.5 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Demographically, the Restaurants audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Price Sensitivity.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Restaurants profile in Switzerland.

Audience size
4M
in Switzerland
Gender
55.0%♀
45.0% male
Age
43.5
average years
Country rank
#46
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restaurants fans

55.0% are female, 45.0% are male, average age 43.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Restaurants audience in Switzerland
MetricValue
Female55.0%
Male45.0%
Average age43.5
Estimated audience size3,957,814
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Restaurants audience in Switzerland
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4925%
50+28%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Restaurants audience comes from Switzerland.

Worldwide audience distribution share by country for Restaurants
CountryShare
United States16.7%
Japan5.7%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Restaurants audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Restaurants fans by region: top regions in Switzerland
#RegionReachAffinity×
01Graubünden~200K1.65×
02Canton of Geneva~400K1.61×
03Canton of Zürich~1M1.59×
04Valais~200K1.51×
05Canton of Bern~600K1.41×
06Basel-City~200K1.33×
07Luzern~200K1.27×
08Canton of Zug~60K1.22×
09Vaud~500K1.20×
10Canton of St. Gallen~200K1.06×
11Schwyz~60K1.06×
12Aargau~300K1.04×
13Fribourg~100K0.94×
14Basel-Landschaft~90K0.92×
15Thurgau~90K0.86×
16Solothurn~90K0.84×
17Neuchatel~70K0.84×
18Canton of Obwalden~10K0.79×
19Ticino~100K0.78×
20Uri~10K0.77×
21Schaffhausen~20K0.72×
22Canton of Nidwalden~10K0.69×
23Jura~20K0.62×
24Canton of Glarus~7K0.50×
25Appenzell Ausserrhoden~9K0.49×
26Appenzell Innerrhoden~2K0.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Restaurants audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE0.87×
Price SensitivityPREMIUM0.78×
Social Media UsageJOY0.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Restaurants audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.68×
TravellingTHRILL0.72×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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