A data profile of the people who buy, follow and care about Thriller movies in Switzerland — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 1,048,537 people in Switzerland.
Thriller movies has an estimated audience of 1,048,537 people in Switzerland. 51.0% are female, 49.0% are male, average age 38.8. Top brand affinities: Hornbach, Real property, Massively multiplayer online games, Wikipedia, Charity and causes.
Top brand affinities include Hornbach, Real property, Massively multiplayer online games, with strongest over-indexing on Hornbach (2.17× the country average).
Demographically, the Thriller movies audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Thriller movies fan in Switzerland is balanced, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Thriller movies profile in Switzerland.
51.0% are female, 49.0% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 38.8 |
| Estimated audience size | 1,048,537 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Thriller movies audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matthew McConaughey | Movies & TV | 3.98× | ||
| 02 | Massively multiplayer online games | Games | 3.56× | ||
| 03 | Satire | Literature | 2.66× | ||
| 04 | Fast food restaurants | Food & Beverages | 2.48× | ||
| 05 | Western Union | Business & Career | 2.36× | ||
| 06 | Real property | Home & Garden | 2.25× | ||
| 07 | Hornbach | Shopping | 2.17× | ||
| 08 | Viral video | Internet & Social Media | 2.16× | ||
| 09 | Charity and causes | Business & Career | 2.14× | ||
| 10 | University | Business & Career | 1.94× | ||
| 11 | Contemporary R&B | Music & Radio | 1.92× | ||
| 12 | Manga | Literature | 1.91× | ||
| 13 | High-definition television | Technology & Electronics | 1.87× | ||
| 14 | Instant messaging | Internet & Social Media | 1.84× | ||
| 15 | Transfermarkt | Sports | 1.81× | ||
| 16 | Festival | Music & Radio | 1.69× | ||
| 17 | Comics | Literature | 1.69× | ||
| 18 | Electronics | Technology & Electronics | 1.67× | ||
| 19 | Wikipedia | Internet & Social Media | 1.66× | ||
| 20 | Mobile game | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Risk Appetite | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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