A data profile of the people who buy, follow and care about High-definition television in Switzerland — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 884,781 people in Switzerland.
High-definition television has an estimated audience of 884,781 people in Switzerland. 43.2% are female, 56.8% are male, average age 43.1. Top brand affinities: Google, YouTube, Migros, Coop, IKEA.
Top brand affinities include Google, YouTube, Migros, with strongest over-indexing on Google (2.16× the country average).
Demographically, the High-definition television audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical High-definition television fan in Switzerland is more male, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Google.
The key figures that characterise the High-definition television profile in Switzerland.
43.2% are female, 56.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 43.1 |
| Estimated audience size | 884,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide High-definition television audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
The strongest cross-interests of the High-definition television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.46× | ||
| 02 | Comedy movies | Movies & TV | 2.25× | ||
| 03 | Magazines | Literature | 2.20× | ||
| 04 | Internet & Social Media | 2.16× | |||
| 05 | Televisions | Technology & Electronics | 2.14× | ||
| 06 | Swisscom | Technology & Electronics | 2.05× | ||
| 07 | UBS | Business & Career | 2.05× | ||
| 08 | Internet & Social Media | 2.04× | |||
| 09 | Leisure | Travel & Leisure | 1.94× | ||
| 10 | Politics and social issues | Politics & Society | 1.93× | ||
| 11 | YouTube | Movies & TV | 1.89× | ||
| 12 | Personal finance | Business & Career | 1.89× | ||
| 13 | Migros | Shopping | 1.86× | ||
| 14 | McDonald's | Food & Beverages | 1.81× | ||
| 15 | Italian language | Politics & Society | 1.81× | ||
| 16 | IKEA | Home & Garden | 1.78× | ||
| 17 | Zürich | Travel & Leisure | 1.77× | ||
| 18 | Coop | Food & Beverages | 1.75× | ||
| 19 | Bild | News | 1.60× | ||
| 20 | Amazon.com | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.16× | |
| Urban Lifestyle | OPEN | 1.85× | |
| Price Sensitivity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.36× | |
| Patriotism | CONSERVATISM | 0.40× | |
| Travelling | THRILL | 0.45× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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