A data profile of the people who buy, follow and care about Magazines in Switzerland — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 2,609,162 people in Switzerland.
Magazines has an estimated audience of 2,609,162 people in Switzerland. 55.5% are female, 44.5% are male, average age 44.2. Top brand affinities: Coop, Hornbach, Swiss International Air Lines, Real property, Conforama.
Top brand affinities include Coop, Hornbach, Swiss International Air Lines, with strongest over-indexing on Coop (1.77× the country average).
Demographically, the Magazines audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Magazines fan in Switzerland is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Magazines profile in Switzerland.
55.5% are female, 44.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.2 |
| Estimated audience size | 2,609,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Magazines audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.96× | ||
| 02 | Hornbach | Shopping | 2.40× | ||
| 03 | Charity and causes | Business & Career | 2.30× | ||
| 04 | Wikipedia | Internet & Social Media | 2.08× | ||
| 05 | Festival | Music & Radio | 1.95× | ||
| 06 | Electronics | Technology & Electronics | 1.94× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.88× | ||
| 08 | Weddings | Kids & Family | 1.86× | ||
| 09 | Bars | Travel & Leisure | 1.81× | ||
| 10 | Coop | Food & Beverages | 1.77× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.77× | ||
| 12 | Conforama | Home & Garden | 1.76× | ||
| 13 | Mobile phones | Technology & Electronics | 1.74× | ||
| 14 | Spas | Beauty & Wellness | 1.74× | ||
| 15 | Education | Business & Career | 1.70× | ||
| 16 | Pets | Pets & Animals | 1.62× | ||
| 17 | Social media | Business & Career | 1.56× | ||
| 18 | Current events | Arts & Culture | 1.56× | ||
| 19 | Dogs | Pets & Animals | 1.54× | ||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Early Adopter Mentality | POWER | 1.52× | |
| Extroversion | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Individualism | JOY | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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