Rascasse Audience Intelligence

Magazines Audience in Poland

A data profile of the people who buy, follow and care about Magazines in Poland — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 5,741,964 people in Poland.

#100among Topic in Poland
#3in Literature

Magazines has an estimated audience of 5,741,964 people in Poland. 60.1% are female, 39.9% are male, average age 41.2. Top brand affinities: Hair products, Dogs, Tattoos, Happiness, Fiction books.

Top brand affinities include Hair products, Dogs, Tattoos, with strongest over-indexing on Hair products (1.63× the country average).

Demographically, the Magazines audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Pet Ownership.

The typical Magazines fan in Poland is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Hair products.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Magazines profile in Poland.

Audience size
5.7M
in Poland
Gender
60.1%
39.9% male
Age
41.2
average years
Country rank
#152
Topic in Poland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magazines fans

60.1% are female, 39.9% are male, average age 41.2.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Magazines audience in Poland
MetricValue
Female60.1%
Male39.9%
Average age41.2
Estimated audience size5,741,964
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Magazines audience in Poland
Age bracketShare%
16-1914%
20-2918%
30-3923%
40-4922%
50+23%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Magazines audience comes from Poland.

Worldwide audience distribution share by country for Magazines
CountryShare
United States19.9%
Italy4.9%
United Kingdom4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magazines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magazines audience
#·InterestCategoryAffinity×
01Subscription business modelShopping2.45×
02Viral videoInternet & Social Media2.03×
03Romance novelsLiterature2.01×
04Musical filmMovies & TV1.99×
05Fiction booksLiterature1.97×
06Science fiction moviesMovies & TV1.95×
07Musical theatreMovies & TV1.94×
08First-person shooter gamesGames1.76×
09Charity and causesBusiness & Career1.75×
10Hair productsBeauty & Wellness1.63×
11HappinessHealth1.62×
12BarsTravel & Leisure1.60×
13NewspapersLiterature1.60×
14MeatFood & Beverages1.58×
15SunglassesFashion & Accessoires1.57×
16Online gamesGames1.57×
17TattoosFashion & Accessoires1.55×
18DogsPets & Animals1.54×
19Financial servicesBusiness & Career1.51×
20Italian cuisineFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magazines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Magazines audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
Pet OwnershipJOY1.32×
Convenience OrientationPREMIUM1.30×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Magazines audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.92×
IndividualismJOY0.97×
MindfulnessBALANCE0.99×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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