A data profile of the people who buy, follow and care about Magazines in Malaysia — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 3,840,551 people in Malaysia.
Magazines has an estimated audience of 3,840,551 people in Malaysia. 51.8% are female, 48.2% are male, average age 38.8. Top brand affinities: Politics, Internet celebrity, Social science, HVAC, Sociology.
Top brand affinities include Politics, Internet celebrity, Social science, with strongest over-indexing on Politics (1.72× the country average).
Demographically, the Magazines audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Magazines fan in Malaysia is balanced, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Politics.
The key figures that characterise the Magazines profile in Malaysia.
51.8% are female, 48.2% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 38.8 |
| Estimated audience size | 3,840,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Magazines audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 2.29× | ||
| 02 | Ryan Reynolds | Movies & TV | 2.29× | ||
| 03 | Internet celebrity | Internet & Social Media | 2.10× | ||
| 04 | Thrash metal | Music & Radio | 1.98× | ||
| 05 | Public administration | Business & Career | 1.91× | ||
| 06 | Air fryer | Food & Beverages | 1.86× | ||
| 07 | Google Street View | Internet & Social Media | 1.84× | ||
| 08 | Business card | Business & Career | 1.83× | ||
| 09 | Large intestine | Health | 1.82× | ||
| 10 | Chandelier | Home & Garden | 1.81× | ||
| 11 | Statistics | Business & Career | 1.80× | ||
| 12 | HVAC | Home & Garden | 1.75× | ||
| 13 | Politics | Politics & Society | 1.72× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.62× | ||
| 15 | UNICEF | Politics & Society | 1.60× | ||
| 16 | Social science | Business & Career | 1.59× | ||
| 17 | Instant noodle | Food & Beverages | 1.55× | ||
| 18 | Cartilage | Health | 1.55× | ||
| 19 | Vehicle audio | Cars & Mobility | 1.53× | ||
| 20 | Sociology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.17× | |
| Extroversion | THRILL | 1.14× | |
| Sports Activity | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Individualism | JOY | 0.86× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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