A data profile of the people who buy, follow and care about Magazines in Australia — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 9,106,862 people in Australia.
Magazines has an estimated audience of 9,106,862 people in Australia. 57.2% are female, 42.8% are male, average age 43.4. Top brand affinities: Real property, Blanket, Bored Panda, Sharon Stone, Duvet.
Top brand affinities include Real property, Blanket, Bored Panda, with strongest over-indexing on Real property (1.63× the country average).
Demographically, the Magazines audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Magazines fan in Australia is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Magazines profile in Australia.
57.2% are female, 42.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.4 |
| Estimated audience size | 9,106,862 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Magazines audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharon Stone | Movies & TV | 1.92× | ||
| 02 | Bored Panda | Internet & Social Media | 1.90× | ||
| 03 | Italo disco | Music & Radio | 1.79× | ||
| 04 | Modest Fashion | Fashion & Accessoires | 1.69× | ||
| 05 | World Vision International | Politics & Society | 1.64× | ||
| 06 | Real property | Home & Garden | 1.63× | ||
| 07 | Duvet | Home & Garden | 1.60× | ||
| 08 | Blanket | Home & Garden | 1.54× | ||
| 09 | WWE Intercontinental Championship | Sports | 1.54× | ||
| 10 | Diplomacy | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.17× | |
| Indulgence | JOY | 1.11× | |
| Community Orientation | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.89× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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