A data profile of the people who buy, follow and care about Magazines in Portugal — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 4,700,751 people in Portugal.
The average Magazines fan in Portugal is 46.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include FlixBus, Romance novels, Charity and causes, with strongest over-indexing on FlixBus (1.61× the country average).
Demographically, the Magazines audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Magazines fan in Portugal is more female, around 46.3 years old, with strong Community Orientation tendencies and a notable affinity for FlixBus.
The key figures that characterise the Magazines profile in Portugal.
59.0% are female, 41.0% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 46.3 |
| Estimated audience size | 4,700,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Magazines audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
Where the Magazines audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2M | 1.43× | |
| 02 | Setúbal District | ~700K | 1.33× | |
| 03 | Porto District | ~1.5M | 1.27× | |
| 04 | Santarém District | ~300K | 1.27× | |
| 05 | Viseu District | ~200K | 1.14× | |
| 06 | Coimbra District | ~300K | 1.11× | |
| 07 | Aveiro District | ~400K | 1.10× | |
| 08 | Faro District | ~300K | 1.09× | |
| 09 | Leiria District | ~300K | 1.05× | |
| 10 | Braga District | ~500K | 1.04× | |
| 11 | Madeira | ~100K | 0.98× | |
| 12 | Viana do Castelo District | ~100K | 0.97× | |
| 13 | Azores | ~100K | 0.96× | |
| 14 | Castelo Branco District | ~90K | 0.96× | |
| 15 | Vila Real District | ~80K | 0.96× | |
| 16 | Évora District | ~80K | 0.96× | |
| 17 | Guarda District | ~60K | 0.96× | |
| 18 | Bragança District | ~50K | 0.96× | |
| 19 | Beja District | ~70K | 0.95× | |
| 20 | Portalegre District | ~50K | 0.95× |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 1.70× | ||
| 02 | Hardware store | Home & Garden | 1.70× | ||
| 03 | Mineral water | Food & Beverages | 1.70× | ||
| 04 | Freedom of speech | Politics & Society | 1.70× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.67× | ||
| 06 | Individualism | Politics & Society | 1.67× | ||
| 07 | Rail transport | Travel & Leisure | 1.65× | ||
| 08 | Rio Ave F.C. | Sports | 1.63× | ||
| 09 | Rayo Vallecano | Travel & Leisure | 1.63× | ||
| 10 | FlixBus | Cars & Mobility | 1.61× | ||
| 11 | Massively multiplayer online games | Games | 1.61× | ||
| 12 | Herbalism | Health | 1.58× | ||
| 13 | Newspapers | Literature | 1.55× | ||
| 14 | French cuisine | Food & Beverages | 1.55× | ||
| 15 | Europcar | Cars & Mobility | 1.55× | ||
| 16 | Vitória S.C. | Sports | 1.54× | ||
| 17 | Charity and causes | Business & Career | 1.53× | ||
| 18 | First-person shooter games | Games | 1.52× | ||
| 19 | Venture capital | Business & Career | 1.52× | ||
| 20 | EDreams | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Indulgence | JOY | 1.28× | |
| DIY Mentality | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Creativity | OPEN | 0.94× |
Magazines has an estimated audience of 4,700,751 people in Portugal, concentrated in Lisbon District and Porto District.
59.0% of Magazines fans are female, 41.0% are male, with an average age of 46.3 years.
Magazines fans show strongest brand affinity for FlixBus (1.61×), Romance novels (1.7×), and Charity and causes (1.53×) over the country average.
Magazines fans in Portugal are most concentrated in Lisbon District (reach ~2M), Porto District (reach ~1.5M), and Setúbal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Magazines itself, the audience over-indexes on Romance novels (1.7×), Charity and causes (1.53×), Newspapers (1.55×), and EDreams (1.5×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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