Rascasse Audience Intelligence

Magazines Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Magazines in United Arab Emirates — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 3,188,612 people in United Arab Emirates.

#90among Topic in United Arab Emirates
#3in Literature

The average Magazines fan in United Arab Emirates is 36.8 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Online poker, Crossword, Star Cinema, with strongest over-indexing on Online poker (1.52× the country average).

Demographically, the Magazines audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Magazines fan in United Arab Emirates is more male, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Online poker.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Magazines profile in United Arab Emirates.

Audience size
3.2M
in United Arab Emirates
Gender
33.5%
66.5% male
Age
36.8
average years
Country rank
#135
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magazines fans

33.5% are female, 66.5% are male, average age 36.8.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Magazines audience in United Arab Emirates
MetricValue
Female33.5%
Male66.5%
Average age36.8
Estimated audience size3,188,612
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Magazines audience in United Arab Emirates
Age bracketShare%
16-1910%
20-2933%
30-3932%
40-4917%
50+8%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Magazines audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Magazines
CountryShare
United States19.9%
Italy4.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magazines audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Magazines fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Dubai~2.5M1.28×
02Emirate of Sharjah~700K1.04×
03Emirate of Ajman~300K1.02×
04Ras Al Khaimah~200K0.94×
05Fujairah~70K0.94×
06Emirate of Abu Dhabi~1M0.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magazines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magazines audience
#·InterestCategoryAffinity×
01Political satireLiterature1.70×
02Star CinemaMovies & TV1.63×
03Albert EinsteinTechnology & Electronics1.61×
04File sharingInternet & Social Media1.61×
05Acid jazzMusic & Radio1.60×
06Juicy CoutureFashion & Accessoires1.60×
07InfographicNews1.55×
08Wego.comTravel & Leisure1.54×
09FIFA Club World CupSports1.53×
10BBC iPlayerMovies & TV1.53×
11Cyberpunk 2077Games1.53×
12Online pokerGames1.52×
13Famous Dave'sFood & Beverages1.52×
14Mobile cloud computingTechnology & Electronics1.52×
15GorillaPets & Animals1.52×
16CrosswordGames1.51×
17ICloudTechnology & Electronics1.50×
18Yahoo!Internet & Social Media1.50×
19Saudi Professional LeagueSports1.50×
20CarouselKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magazines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Magazines audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.20×
ExtroversionTHRILL1.19×
Pet OwnershipJOY1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Magazines audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Social Media UsageJOY0.82×
Urban LifestyleOPEN0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Magazines have in United Arab Emirates?

Magazines has an estimated audience of 3,188,612 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Magazines fans?

33.5% of Magazines fans are female, 66.5% are male, with an average age of 36.8 years.

03

Which brands do Magazines fans like most?

Magazines fans show strongest brand affinity for Online poker (1.52×), Crossword (1.51×), and Star Cinema (1.63×) over the country average.

04

Where do Magazines fans live in United Arab Emirates?

Magazines fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Magazines fans also like?

Beyond Magazines itself, the audience over-indexes on Crossword (1.51×), Star Cinema (1.63×), ICloud (1.5×), and FIFA Club World Cup (1.53×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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