A data profile of the people who buy, follow and care about Magazines in Indonesia — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 5,772,268 people in Indonesia.
Magazines has an estimated audience of 5,772,268 people in Indonesia. 43.4% are female, 56.6% are male, average age 36.3. Top brand affinities: WhatsApp, Online poker, Slot machine, Hair products, Telegram.
Top brand affinities include WhatsApp, Online poker, Slot machine, with strongest over-indexing on WhatsApp (1.54× the country average).
Demographically, the Magazines audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Magazines fan in Indonesia is more male, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Magazines profile in Indonesia.
43.4% are female, 56.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 36.3 |
| Estimated audience size | 5,772,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Magazines audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-fiction books | Literature | 2.53× | ||
| 02 | Online poker | Games | 2.41× | ||
| 03 | Slot machine | Games | 2.27× | ||
| 04 | Baby food | Kids & Family | 2.16× | ||
| 05 | Massively multiplayer online games | Games | 2.14× | ||
| 06 | Fashion show | Fashion & Accessoires | 2.14× | ||
| 07 | Charity and causes | Business & Career | 2.00× | ||
| 08 | FC Bayern Munich | Sports | 1.90× | ||
| 09 | Coffee roasting | Food & Beverages | 1.88× | ||
| 10 | Telegram | Internet & Social Media | 1.87× | ||
| 11 | Indonesian cuisine | Food & Beverages | 1.87× | ||
| 12 | Pizza | Food & Beverages | 1.84× | ||
| 13 | Bars | Travel & Leisure | 1.80× | ||
| 14 | Distilled beverage | Food & Beverages | 1.78× | ||
| 15 | Viu (streaming media) | Movies & TV | 1.74× | ||
| 16 | Newspapers | Literature | 1.73× | ||
| 17 | Lipstick | Beauty & Wellness | 1.62× | ||
| 18 | Meat | Food & Beverages | 1.56× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Hair products | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Community Orientation | OPEN | 1.43× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.70× | |
| Creativity | OPEN | 0.81× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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