A data profile of the people who buy, follow and care about Pizza in Indonesia — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 3,406,389 people in Indonesia.
The average Pizza fan in Indonesia is 34.8 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Manchester United F.C., Vehicles, Bali, with strongest over-indexing on Manchester United F.C. (2.85× the country average).
Demographically, the Pizza audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Pizza fan in Indonesia is balanced, around 34.8 years old, with strong Individualism tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Pizza profile in Indonesia.
54.0% are female, 46.0% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 34.8 |
| Estimated audience size | 3,406,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Pizza audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~300K | 5.04× | |
| 02 | West Nusa Tenggara | ~100K | 3.39× | |
| 03 | Special Region of Yogyakarta | ~100K | 1.84× | |
| 04 | Jakarta | ~300K | 1.14× | |
| 05 | Central Java | ~400K | 1.10× | |
| 06 | Banten | ~100K | 1.05× | |
| 07 | East Java | ~400K | 1.02× | |
| 08 | South Kalimantan | ~40K | 0.99× | |
| 09 | East Nusa Tenggara | ~40K | 0.99× | |
| 10 | South Sulawesi | ~100K | 0.95× | |
| 11 | East Kalimantan | ~50K | 0.94× | |
| 12 | Riau Islands | ~30K | 0.93× | |
| 13 | West Java | ~500K | 0.89× | |
| 14 | Central Kalimantan | ~20K | 0.89× | |
| 15 | Bangka-Belitung Islands | ~10K | 0.87× | |
| 16 | West Kalimantan | ~40K | 0.77× | |
| 17 | North Kalimantan | ~8K | 0.76× | |
| 18 | South Sumatra | ~60K | 0.75× | |
| 19 | West Sulawesi | ~10K | 0.75× | |
| 20 | Bengkulu | ~20K | 0.74× | |
| 21 | Papua (province) | ~10K | 0.73× | |
| 22 | West Papua | ~8K | 0.72× | |
| 23 | Lampung | ~50K | 0.71× | |
| 24 | Jambi | ~30K | 0.70× | |
| 25 | Riau | ~60K | 0.69× | |
| 26 | North Sulawesi | ~30K | 0.69× | |
| 27 | Central Sulawesi | ~20K | 0.68× | |
| 28 | North Sumatra | ~100K | 0.67× | |
| 29 | West Sumatra | ~40K | 0.67× | |
| 30 | Southeast Sulawesi | ~20K | 0.65× | |
| 31 | Gorontalo (disambiguation)(2) | ~9K | 0.64× | |
| 32 | Maluku | ~10K | 0.62× | |
| 33 | North Maluku | ~7K | 0.60× | |
| 34 | Aceh | ~30K | 0.58× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online poker | Games | 3.01× | ||
| 02 | Air travel | Travel & Leisure | 2.98× | ||
| 03 | Flower | Home & Garden | 2.97× | ||
| 04 | Comics | Literature | 2.90× | ||
| 05 | Philippines | Travel & Leisure | 2.87× | ||
| 06 | Manchester United F.C. | Sports | 2.85× | ||
| 07 | Bali | Travel & Leisure | 2.75× | ||
| 08 | Basketball | Sports | 2.70× | ||
| 09 | Higher education | Business & Career | 2.69× | ||
| 10 | Gambling | Games | 2.66× | ||
| 11 | Animated movies | Movies & TV | 2.60× | ||
| 12 | Spotify | Internet & Social Media | 2.42× | ||
| 13 | Malaysia | Travel & Leisure | 2.37× | ||
| 14 | Vehicles | Cars & Mobility | 2.28× | ||
| 15 | Current events | Arts & Culture | 2.16× | ||
| 16 | TV Tokyo | Movies & TV | 2.12× | ||
| 17 | Beauty | Beauty & Wellness | 1.78× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.76× | ||
| 19 | Online shopping | Shopping | 1.67× | ||
| 20 | Real Madrid C.F. | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.59× | |
| Patriotism | CONSERVATISM | 1.87× | |
| Social Media Usage | JOY | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.69× | |
| Design Affinity | PREMIUM | 0.74× | |
| Need for Security | CONSERVATISM | 0.79× |
Pizza has an estimated audience of 3,406,389 people in Indonesia, concentrated in West Java and East Java.
54.0% of Pizza fans are female, 46.0% are male, with an average age of 34.8 years.
Pizza fans show strongest brand affinity for Manchester United F.C. (2.85×), Vehicles (2.28×), and Bali (2.75×) over the country average.
Pizza fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on Vehicles (2.28×), Bali (2.75×), TV Tokyo (2.12×), and Malaysia (2.37×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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