Rascasse Audience Intelligence

Fried chicken Audience in Indonesia

A data profile of the people who buy, follow and care about Fried chicken in Indonesia — modelled from more than twelve digital signal sources. Fried chicken has an estimated audience of 2,567,313 people in Indonesia.

#4among Dish in Indonesia
#602among Topic in Indonesia
#83in Food & Beverages

The average Fried chicken fan in Indonesia is 32.2 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, East Java.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Fried chicken profile in Indonesia.

Audience size
2.6M
in Indonesia
Gender
57.9%♀
42.1% male
Age
32.2
average years
Country rank
#811
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fried chicken fans

57.9% are female, 42.1% are male, average age 32.2.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Fried chicken audience in Indonesia
MetricValue
Female57.9%
Male42.1%
Average age32.2
Estimated audience size2,567,313
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Fried chicken audience in Indonesia
Age bracketShare%
16-1930%
20-2933%
30-3919%
40-4912%
50+7%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Fried chicken audience comes from Indonesia.

Worldwide audience distribution share by country for Fried chicken
CountryShare
United States17.0%
Japan5.6%
Malaysia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fried chicken audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Fried chicken fans by region: top regions in Indonesia
#RegionReachAffinity×
01Special Region of Yogyakarta~100K2.55×
02Bali~100K2.15×
03Central Java~500K1.88×
04Banten~200K1.59×
05East Java~400K1.49×
06West Java~600K1.47×
07South Kalimantan~50K1.39×
08Jakarta~300K1.36×
09West Nusa Tenggara~40K1.21×
10Central Kalimantan~20K1.20×
11East Kalimantan~50K1.18×
12Bangka-Belitung Islands~10K1.04×
13Lampung~50K1.01×
14Aceh~30K1.01×
15Riau~60K0.99×
16Jambi~30K0.98×
17South Sumatra~60K0.93×
18West Papua~7K0.90×
19West Kalimantan~30K0.89×
20Riau Islands~20K0.89×
21West Sulawesi~9K0.87×
22North Sumatra~100K0.86×
23North Kalimantan~7K0.86×
24West Sumatra~40K0.85×
25Bengkulu~20K0.82×
26Central Sulawesi~20K0.81×
27Gorontalo (disambiguation)(2)~9K0.81×
28North Maluku~7K0.80×
29Papua (province)~10K0.78×
30Maluku~9K0.78×
31Southeast Sulawesi~10K0.73×
32South Sulawesi~60K0.72×
33North Sulawesi~20K0.71×
34East Nusa Tenggara~20K0.68×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Fried chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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