Rascasse Audience Intelligence

Seafood Audience in Indonesia

A data profile of the people who buy, follow and care about Seafood in Indonesia — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 4,689,537 people in Indonesia.

#1among Dish in Indonesia
#267among Topic in Indonesia
#31in Food & Beverages

The average Seafood fan in Indonesia is 33.0 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, Jakarta.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Seafood profile in Indonesia.

Audience size
4.7M
in Indonesia
Gender
56.8%♀
43.2% male
Age
33.0
average years
Country rank
#359
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seafood fans

56.8% are female, 43.2% are male, average age 33.0.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Seafood audience in Indonesia
MetricValue
Female56.8%
Male43.2%
Average age33.0
Estimated audience size4,689,537
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Seafood audience in Indonesia
Age bracketShare%
16-1926%
20-2936%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Seafood audience comes from Indonesia.

Worldwide audience distribution share by country for Seafood
CountryShare
United States16.3%
Japan11.1%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seafood audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Seafood fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~400K4.02×
02Special Region of Yogyakarta~200K2.94×
03Riau Islands~90K1.85×
04Banten~300K1.70×
05Jakarta~600K1.66×
06West Nusa Tenggara~100K1.65×
07Central Java~700K1.64×
08West Java~900K1.27×
09East Java~600K1.23×
10Bangka-Belitung Islands~30K1.18×
11Lampung~100K1.02×
12South Kalimantan~60K0.94×
13West Kalimantan~60K0.91×
14South Sumatra~100K0.85×
15North Kalimantan~10K0.85×
16Central Kalimantan~30K0.81×
17East Kalimantan~60K0.80×
18East Nusa Tenggara~40K0.78×
19West Papua~10K0.74×
20Gorontalo (disambiguation)(2)~10K0.72×
21Bengkulu~30K0.71×
22Jambi~40K0.69×
23West Sulawesi~10K0.67×
24Southeast Sulawesi~20K0.66×
25Riau~70K0.63×
26West Sumatra~50K0.63×
27North Maluku~10K0.63×
28Central Sulawesi~30K0.61×
29Papua (province)~20K0.58×
30Maluku~10K0.57×
31South Sulawesi~80K0.56×
32North Sumatra~100K0.52×
33North Sulawesi~30K0.50×
34Aceh~30K0.43×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Indonesia

See Seafood audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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