A data profile of the people who buy, follow and care about Seafood in Australia — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 3,457,603 people in Australia.
The average Seafood fan in Australia is 42.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include KPop Demon Hunters, Korean hip hop, Meat, with strongest over-indexing on KPop Demon Hunters (2.38× the country average).
Demographically, the Seafood audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Seafood fan in Australia is more female, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for KPop Demon Hunters.
The key figures that characterise the Seafood profile in Australia.
62.0% are female, 38.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 42.0 |
| Estimated audience size | 3,457,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Seafood audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.1% |
| China | 7.1% |
Where the Seafood audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~200K | 2.28× | |
| 02 | Queensland | ~1M | 1.21× | |
| 03 | Northern Territory | ~30K | 0.87× | |
| 04 | New South Wales | ~1M | 0.85× | |
| 05 | Western Australia | ~300K | 0.82× | |
| 06 | South Australia | ~200K | 0.81× | |
| 07 | Victoria | ~600K | 0.62× | |
| 08 | Australian Capital Territory | ~40K | 0.61× |
The strongest cross-interests of the Seafood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean hip hop | Music & Radio | 4.25× | ||
| 02 | ikon | Music & Radio | 3.80× | ||
| 03 | Shrimp | Food & Beverages | 3.46× | ||
| 04 | K-pop | Music & Radio | 2.76× | ||
| 05 | Thai cuisine | Food & Beverages | 2.73× | ||
| 06 | Diners | Food & Beverages | 2.61× | ||
| 07 | Chinese cuisine | Food & Beverages | 2.59× | ||
| 08 | Starbucks | Food & Beverages | 2.53× | ||
| 09 | French cuisine | Food & Beverages | 2.49× | ||
| 10 | Japanese cuisine | Food & Beverages | 2.46× | ||
| 11 | KPop Demon Hunters | Movies & TV | 2.38× | ||
| 12 | Soft drinks | Food & Beverages | 2.14× | ||
| 13 | Snack food | Food & Beverages | 2.00× | ||
| 14 | Juice | Food & Beverages | 1.96× | ||
| 15 | Italian cuisine | Food & Beverages | 1.87× | ||
| 16 | Pizza | Food & Beverages | 1.86× | ||
| 17 | Lunch | Food & Beverages | 1.81× | ||
| 18 | Meat | Food & Beverages | 1.62× | ||
| 19 | Tea | Food & Beverages | 1.62× | ||
| 20 | 7-Eleven | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.69× | |
| Indulgence | JOY | 1.42× | |
| Luxury Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Mindfulness | BALANCE | 0.85× | |
| Extroversion | THRILL | 0.87× |
Seafood has an estimated audience of 3,457,603 people in Australia, concentrated in New South Wales and Queensland.
62.0% of Seafood fans are female, 38.0% are male, with an average age of 42.0 years.
Seafood fans show strongest brand affinity for KPop Demon Hunters (2.38×), Korean hip hop (4.25×), and Meat (1.62×) over the country average.
Seafood fans in Australia are most concentrated in New South Wales (reach ~1M), Queensland (reach ~1M), and Victoria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Seafood itself, the audience over-indexes on Korean hip hop (4.25×), Meat (1.62×), ikon (3.8×), and Chinese cuisine (2.59×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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