A data profile of the people who buy, follow and care about Japanese cuisine in Australia — modelled from more than twelve digital signal sources. Japanese cuisine has an estimated audience of 2,158,336 people in Australia.
Japanese cuisine has an estimated audience of 2,158,336 people in Australia. 62.0% are female, 38.0% are male, average age 40.8. Top brand affinities: Seafood, Lunch, Uniqlo, Pizza, Fast casual restaurants.
Top brand affinities include Seafood, Lunch, Uniqlo, with strongest over-indexing on Seafood (2.46× the country average).
Demographically, the Japanese cuisine audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Japanese cuisine fan in Australia is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Seafood.
The key figures that characterise the Japanese cuisine profile in Australia.
62.0% are female, 38.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.8 |
| Estimated audience size | 2,158,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Japanese cuisine audience comes from Australia.
| Country | Share |
|---|---|
| China | 14.1% |
| Japan | 13.1% |
| United States | 9.3% |
The strongest cross-interests of the Japanese cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daiso | Fashion & Accessoires | 3.88× | ||
| 02 | Sushi | Food & Beverages | 2.99× | ||
| 03 | Tokyo | Travel & Leisure | 2.91× | ||
| 04 | Fast casual restaurants | Food & Beverages | 2.58× | ||
| 05 | Seafood | Food & Beverages | 2.46× | ||
| 06 | Hong Kong | Travel & Leisure | 2.12× | ||
| 07 | Uniqlo | Shopping | 2.08× | ||
| 08 | Pizza | Food & Beverages | 2.07× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 2.02× | ||
| 10 | Lunch | Food & Beverages | 1.89× | ||
| 11 | YouTube Music | Internet & Social Media | 1.84× | ||
| 12 | Street food | Food & Beverages | 1.82× | ||
| 13 | Singapore Airlines | Travel & Leisure | 1.66× | ||
| 14 | Wikipedia | Internet & Social Media | 1.65× | ||
| 15 | Local food | Food & Beverages | 1.63× | ||
| 16 | Australian Open | Sports | 1.61× | ||
| 17 | Grilling | Food & Beverages | 1.60× | ||
| 18 | Innovation | Business & Career | 1.57× | ||
| 19 | Cheese | Food & Beverages | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.74× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Urban Lifestyle | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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