A data profile of the people who buy, follow and care about Japanese cuisine in United Arab Emirates — modelled from more than twelve digital signal sources. Japanese cuisine has an estimated audience of 1,477,241 people in United Arab Emirates.
The average Japanese cuisine fan in United Arab Emirates is 36.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Pizza, Online poker, Fast casual restaurants, with strongest over-indexing on Pizza (1.9× the country average).
Demographically, the Japanese cuisine audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Japanese cuisine fan in United Arab Emirates is more male, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Pizza.
The key figures that characterise the Japanese cuisine profile in United Arab Emirates.
38.6% are female, 61.4% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 36.2 |
| Estimated audience size | 1,477,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 34% | |
| 30-39 | 30% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Japanese cuisine audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| China | 14.1% |
| Japan | 13.1% |
| United States | 9.3% |
Where the Japanese cuisine audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.10× | |
| 02 | Fujairah | ~40K | 1.08× | |
| 03 | Ras Al Khaimah | ~80K | 1.00× | |
| 04 | Emirate of Ajman | ~100K | 0.96× | |
| 05 | Emirate of Sharjah | ~300K | 0.91× | |
| 06 | Emirate of Abu Dhabi | ~600K | 0.89× |
The strongest cross-interests of the Japanese cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.02× | ||
| 02 | Tokyo | Travel & Leisure | 2.01× | ||
| 03 | Casino games | Games | 2.00× | ||
| 04 | Salmon | Food & Beverages | 1.92× | ||
| 05 | Online poker | Games | 1.91× | ||
| 06 | Pizza | Food & Beverages | 1.90× | ||
| 07 | Shrimp | Food & Beverages | 1.90× | ||
| 08 | Vegetarianism | Food & Beverages | 1.88× | ||
| 09 | Salad | Food & Beverages | 1.78× | ||
| 10 | Star Cinema | Movies & TV | 1.75× | ||
| 11 | Nail art | Beauty & Wellness | 1.67× | ||
| 12 | Sushi | Food & Beverages | 1.66× | ||
| 13 | Korean drama | Movies & TV | 1.64× | ||
| 14 | Reptiles | Pets & Animals | 1.64× | ||
| 15 | Manga | Literature | 1.63× | ||
| 16 | Subway | Food & Beverages | 1.60× | ||
| 17 | Pasta | Food & Beverages | 1.58× | ||
| 18 | Fast casual restaurants | Food & Beverages | 1.55× | ||
| 19 | Birthday cake | Food & Beverages | 1.52× | ||
| 20 | Steak | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.41× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Urban Lifestyle | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| DIY Mentality | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.87× |
Japanese cuisine has an estimated audience of 1,477,241 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
38.6% of Japanese cuisine fans are female, 61.4% are male, with an average age of 36.2 years.
Japanese cuisine fans show strongest brand affinity for Pizza (1.9×), Online poker (1.91×), and Fast casual restaurants (1.55×) over the country average.
Japanese cuisine fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Japanese cuisine itself, the audience over-indexes on Online poker (1.91×), Fast casual restaurants (1.55×), Casino games (2.0×), and Shrimp (1.9×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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