Rascasse Audience Intelligence

Japanese cuisine Audience in United States

A data profile of the people who buy, follow and care about Japanese cuisine in United States — modelled from more than twelve digital signal sources. Japanese cuisine has an estimated audience of 17,081,138 people in United States.

#8among Cuisine in United States#1368among Topic in United States#169in Food & Beverages

The average Japanese cuisine fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Spanish cuisine, German cuisine, Mobile game, with strongest over-indexing on Spanish cuisine (5.94× the country average).

Demographically, the Japanese cuisine audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Japanese cuisine fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Spanish cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese cuisine profile in United States.

Audience size
17.1M
in United States
Gender
56.7%♀
43.3% male
Age
36.8
average years
Country rank
#2001
Topic in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese cuisine fans

56.7% are female, 43.3% are male, average age 36.8.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Japanese cuisine audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.8
Estimated audience size17,081,138
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Japanese cuisine audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Japanese cuisine audience comes from United States.

Worldwide audience distribution share by country for Japanese cuisine
CountryShare
China14.1%
Japan13.1%
United States9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Japanese cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K2.86×
02Mississippi~300K2.46×
03Tennessee~700K2.15×
04North Carolina~1M1.93×
05California~3M1.57×
06Washington~500K1.44×
07Nebraska~100K1.38×
08Kentucky~300K1.24×
09Massachusetts~400K1.16×
10New York~1M1.15×
11New Jersey~500K1.11×
12South Carolina~300K1.10×
13Indiana~300K1.08×
14Washington, District of Columbia~60K1.07×
15Nevada~200K1.06×
16Virginia~400K1.05×
17Georgia~500K1.02×
18Texas~1.5M1.00×
19Colorado~300K1.00×
20Vermont~30K0.97×
21New Hampshire~60K0.96×
22Kansas~100K0.95×
23South Dakota~40K0.95×
24Alaska~30K0.93×
25Pennsylvania~500K0.92×
26Oklahoma~200K0.92×
27Rhode Island~50K0.92×
28Oregon~200K0.91×
29Florida~1M0.90×
30Arkansas~100K0.90×
31West Virginia~70K0.89×
32North Dakota~30K0.89×
33Louisiana~200K0.88×
34Delaware~40K0.88×
35Arizona~300K0.87×
36Utah~100K0.86×
37Maine~50K0.86×
38New Mexico~70K0.85×
39Illinois~500K0.84×
40Wisconsin~200K0.84×
41Alabama~200K0.84×
42Connecticut~100K0.84×
43Idaho~70K0.84×
44Montana~40K0.83×
45Maryland~200K0.80×
46Missouri~200K0.79×
47Minnesota~200K0.76×
48Ohio~400K0.74×
49Michigan~300K0.74×
50Iowa~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Japanese cuisine, United States
0.72×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese cuisine audience
#·InterestCategoryAffinity×
01Spanish cuisineFood & Beverages5.94×
02German cuisineFood & Beverages5.76×
03Greek cuisineFood & Beverages5.53×
04Web serverTechnology & Electronics3.38×
05City BankBusiness & Career3.11×
06Chinese cuisineFood & Beverages3.09×
07French cuisineFood & Beverages2.89×
08Mediterranean cuisineFood & Beverages2.70×
09Scooby-DooMovies & TV2.56×
10Mobile gameGames2.50×
11Self-awarenessHealth2.31×
12Decorative artsArts & Culture2.09×
13PastryFood & Beverages2.05×
14High schoolBusiness & Career1.99×
15Mexican cuisineFood & Beverages1.89×
16Electric guitarMusic & Radio1.85×
17Italian cuisineFood & Beverages1.81×
18Real estate brokerHome & Garden1.70×
19Trader Joe'sShopping1.69×
20Musical instrumentMusic & Radio1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
Urban LifestyleOPEN1.25×
Price SensitivityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese cuisine audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Social Media UsageJOY0.86×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese cuisine have in United States?

Japanese cuisine has an estimated audience of 17,081,138 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Japanese cuisine fans?

56.7% of Japanese cuisine fans are female, 43.3% are male, with an average age of 36.8 years.

03

Which brands do Japanese cuisine fans like most?

Japanese cuisine fans show strongest brand affinity for Spanish cuisine (5.94×), German cuisine (5.76×), and Mobile game (2.5×) over the country average.

04

Where do Japanese cuisine fans live in United States?

Japanese cuisine fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Japanese cuisine fans also like?

Beyond Japanese cuisine itself, the audience over-indexes on German cuisine (5.76×), Mobile game (2.5×), Scooby-Doo (2.56×), and Greek cuisine (5.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Japanese cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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