Japanese cuisine Audience in United States

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Japanese cuisine has an estimated audience of 17,081,138 people in United States. 56.7% are female, 43.3% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Elsword, Regional styles of Mexican music, Home construction, Nationality, Progressive rock.

The average Japanese cuisine fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Regional styles of Mexican music, Home construction, with strongest over-indexing on Elsword (30.82× the country average). Demographically, the Japanese cuisine audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Japanese cuisine fans

Demographic split for Japanese cuisine audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.8
Estimated audience size17,081,138

Audience persona

The typical Japanese cuisine fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Japanese cuisine in United States
RegionReachAffinity
California3,587,1461.91×
Texas1,452,8690.99×
New York1,207,3521.26×
Florida1,109,9910.96×
Tennessee998,6632.91×
Washington657,8741.92×
Pennsylvania612,0641.06×
New Jersey556,9811.28×
Massachusetts511,6061.52×
Virginia495,6341.19×
Mississippi477,7343.39×
Illinois456,2950.8×
North Carolina449,6690.87×
Georgia421,1280.8×
Ohio358,2750.68×
Colorado302,7191.12×
Michigan298,5990.67×
Arizona285,0350.82×
Indiana260,9160.84×
Maryland256,0200.87×
Missouri202,5870.74×
Minnesota176,9100.72×
South Carolina160,4430.62×
Hawaii156,7752.14×
Nevada154,8410.94×
Oregon152,8640.78×
Wisconsin151,5980.59×
Louisiana141,5880.64×
Nebraska139,4621.63×
Oklahoma137,0710.72×
Alabama136,6780.57×
Utah129,9710.85×
Connecticut127,4830.74×
Kentucky121,0310.57×
Kansas118,0550.88×
Arkansas113,9620.81×
New Hampshire76,2261.13×
Iowa68,3130.49×
Washington, District of Columbia63,2491.23×
New Mexico60,5740.71×
Idaho47,2110.55×
Rhode Island41,6450.77×
South Dakota40,7631.03×
Maine40,6520.66×
Delaware33,8250.72×
Vermont33,3401.11×
West Virginia30,4310.38×
Alaska30,3680.83×
Montana24,3550.51×
North Dakota20,3540.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese cuisine audience
BrandAffinityCategory
Elsword30.82×Games
Regional styles of Mexican music4.79×Music & Radio
Home construction1.84×Home & Garden
Nationality2.71×Politics & Society
Progressive rock1.96×Music & Radio
JDSU2.42×Business & Career
Home staging4.01×Home & Garden
Bank account1.85×Business & Career
Staycation2.06×Home & Garden
Mothercare1.92×Kids & Family
Halsey, Oregon4.31×Travel & Leisure
Corona (band)2.97×Music & Radio
Stamp collecting2.09×Home & Garden
Panama1.6×Travel & Leisure
Noodle (Gorillaz)1.54×Music & Radio
Cam Ward1.63×Sports
Public speaking1.55×Politics & Society
Mangaka1.52×Literature
Redemption (theology)3.06×Politics & Society
Tiffany Haddish1.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese cuisine audience
TraitClusterScore
IndulgenceJOY1.48
Urban LifestyleOPEN1.44
Design AffinityPREMIUM1.35
TravellingTHRILL1.34
SustainabilityBALANCE1.3
Healthy LifestyleBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Japanese cuisine
CountryShare
China14.1%
Japan13.1%
United States9.3%

See Japanese cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Japanese cuisine have in United States?

Japanese cuisine has an estimated audience of 17,081,138 people in United States, concentrated in California and Texas.

What is the gender split and age of Japanese cuisine fans?

56.7% of Japanese cuisine fans are female, 43.3% are male, with an average age of 36.8 years.

Which brands do Japanese cuisine fans like most?

Japanese cuisine fans show strongest brand affinity for Elsword (30.82×), Regional styles of Mexican music (4.79×), and Home construction (1.84×) over the country average.

Where do Japanese cuisine fans live in United States?

Japanese cuisine fans in United States are most concentrated in California (reach 3,587,146), Texas (reach 1,452,869), and New York (reach 1,207,352). These three regions account for the largest share of the active audience.

What other brands do Japanese cuisine fans also like?

Beyond Japanese cuisine itself, the audience over-indexes on Regional styles of Mexican music (4.79×), Home construction (1.84×), Nationality (2.71×), and Progressive rock (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.