A data profile of the people who buy, follow and care about Greek cuisine in United States — modelled from more than twelve digital signal sources. Greek cuisine has an estimated audience of 6,361,716 people in United States.
The average Greek cuisine fan in United States is 39.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Spanish cuisine, Middle Eastern cuisine, German cuisine, with strongest over-indexing on Spanish cuisine (13.7× the country average).
Demographically, the Greek cuisine audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Greek cuisine fan in United States is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Spanish cuisine.
The key figures that characterise the Greek cuisine profile in United States.
63.8% are female, 36.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 39.9 |
| Estimated audience size | 6,361,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
Where the Greek cuisine audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kansas | ~200K | 4.20× | |
| 02 | Oregon | ~200K | 2.70× | |
| 03 | Nevada | ~100K | 2.08× | |
| 04 | Virginia | ~300K | 1.89× | |
| 05 | North Carolina | ~300K | 1.76× | |
| 06 | Arizona | ~200K | 1.73× | |
| 07 | Utah | ~90K | 1.59× | |
| 08 | New York | ~500K | 1.47× | |
| 09 | Florida | ~600K | 1.36× | |
| 10 | Maryland | ~100K | 1.31× | |
| 11 | Washington | ~200K | 1.27× | |
| 12 | California | ~900K | 1.25× | |
| 13 | New Jersey | ~200K | 1.25× | |
| 14 | Massachusetts | ~200K | 1.21× | |
| 15 | Hawaii | ~30K | 1.14× | |
| 16 | Illinois | ~200K | 1.11× | |
| 17 | Louisiana | ~90K | 1.10× | |
| 18 | Washington, District of Columbia | ~20K | 1.07× | |
| 19 | Colorado | ~100K | 1.05× | |
| 20 | New Hampshire | ~30K | 1.04× | |
| 21 | New Mexico | ~30K | 1.01× | |
| 22 | South Carolina | ~100K | 1.00× | |
| 23 | Alaska | ~10K | 1.00× | |
| 24 | Texas | ~500K | 0.97× | |
| 25 | Connecticut | ~60K | 0.97× | |
| 26 | Idaho | ~30K | 0.94× | |
| 27 | Pennsylvania | ~200K | 0.90× | |
| 28 | Missouri | ~90K | 0.89× | |
| 29 | Nebraska | ~30K | 0.89× | |
| 30 | Arkansas | ~50K | 0.88× | |
| 31 | Tennessee | ~100K | 0.87× | |
| 32 | Georgia | ~200K | 0.86× | |
| 33 | Alabama | ~80K | 0.86× | |
| 34 | Rhode Island | ~20K | 0.83× | |
| 35 | Delaware | ~10K | 0.83× | |
| 36 | Oklahoma | ~60K | 0.82× | |
| 37 | Ohio | ~200K | 0.81× | |
| 38 | Montana | ~10K | 0.81× | |
| 39 | Indiana | ~90K | 0.79× | |
| 40 | Mississippi | ~40K | 0.79× | |
| 41 | Vermont | ~9K | 0.79× | |
| 42 | Michigan | ~100K | 0.77× | |
| 43 | Maine | ~20K | 0.77× | |
| 44 | North Dakota | ~10K | 0.76× | |
| 45 | West Virginia | ~20K | 0.72× | |
| 46 | South Dakota | ~10K | 0.71× | |
| 47 | Minnesota | ~60K | 0.70× | |
| 48 | Kentucky | ~60K | 0.69× | |
| 49 | Iowa | ~40K | 0.68× | |
| 50 | Wisconsin | ~60K | 0.64× |
The strongest cross-interests of the Greek cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Middle Eastern cuisine | Food & Beverages | 17.53× | ||
| 02 | Spanish cuisine | Food & Beverages | 13.70× | ||
| 03 | German cuisine | Food & Beverages | 10.97× | ||
| 04 | Vietnamese cuisine | Food & Beverages | 10.50× | ||
| 05 | Thai cuisine | Food & Beverages | 8.82× | ||
| 06 | Latin American cuisine | Food & Beverages | 8.81× | ||
| 07 | Korean cuisine | Food & Beverages | 8.70× | ||
| 08 | Din Tai Fung | Food & Beverages | 5.68× | ||
| 09 | Japanese cuisine | Food & Beverages | 5.53× | ||
| 10 | Energy drinks | Food & Beverages | 5.51× | ||
| 11 | French cuisine | Food & Beverages | 4.63× | ||
| 12 | Foodservice | Food & Beverages | 4.40× | ||
| 13 | Diners | Food & Beverages | 3.11× | ||
| 14 | Soft drinks | Food & Beverages | 2.70× | ||
| 15 | Macy's | Shopping | 2.68× | ||
| 16 | Charity and causes | Business & Career | 2.45× | ||
| 17 | Coffeehouses | Food & Beverages | 2.39× | ||
| 18 | Marshalls | Fashion & Accessoires | 2.25× | ||
| 19 | Shoes | Fashion & Accessoires | 1.82× | ||
| 20 | Beauty | Beauty & Wellness | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.73× | |
| Indulgence | JOY | 1.48× | |
| Price Sensitivity | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.71× |
Greek cuisine has an estimated audience of 6,361,716 people in United States, concentrated in California and Florida.
63.8% of Greek cuisine fans are female, 36.2% are male, with an average age of 39.9 years.
Greek cuisine fans show strongest brand affinity for Spanish cuisine (13.7×), Middle Eastern cuisine (17.53×), and German cuisine (10.97×) over the country average.
Greek cuisine fans in United States are most concentrated in California (reach ~900K), Florida (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Greek cuisine itself, the audience over-indexes on Middle Eastern cuisine (17.53×), German cuisine (10.97×), Latin American cuisine (8.81×), and Vietnamese cuisine (10.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Greek cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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