Greek cuisine Audience in United States

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Greek cuisine has an estimated audience of 6,361,716 people in United States. 63.8% are female, 36.2% are male, average age 39.9. Top regions: California, Florida, Texas. Top brand affinities: Spanish cuisine, Middle Eastern cuisine, German cuisine, Latin American cuisine, Vietnamese cuisine.

The average Greek cuisine fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Spanish cuisine, Middle Eastern cuisine, German cuisine, with strongest over-indexing on Spanish cuisine (13.7× the country average). Demographically, the Greek cuisine audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Greek cuisine fans

Demographic split for Greek cuisine audience in United States
MetricValue
Female63.8%
Male36.2%
Average age39.9
Estimated audience size6,361,716

Audience persona

The typical Greek cuisine fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Spanish cuisine.

Top regions in United States

Top regions ranked by reach for Greek cuisine in United States
RegionReachAffinity
California937,5901.34×
Florida612,4021.42×
Texas577,1381.06×
New York565,2221.59×
Illinois251,7401.19×
North Carolina246,4201.29×
Arizona233,5341.8×
New Jersey213,1611.32×
Pennsylvania200,2310.93×
Virginia193,5331.25×
Georgia176,3580.9×
Washington170,7641.34×
Ohio164,1710.84×
Massachusetts159,3921.27×
Nevada133,8402.18×
Michigan131,9370.79×
Maryland114,6791.05×
Tennessee114,0460.89×
Colorado110,2671.1×
South Carolina98,9241.03×
Indiana95,2030.82×
Utah94,8581.67×
Louisiana92,4821.13×
Missouri90,9950.89×
Alabama76,2960.86×
Oregon73,4061.01×
Kansas66,9351.34×
Minnesota63,6730.7×
Connecticut62,9920.99×
Wisconsin58,7130.61×
Oklahoma58,6150.83×
Kentucky53,5010.67×
Arkansas45,7320.87×
Mississippi38,8320.74×
Iowa32,7170.62×
Hawaii32,0231.17×
New Mexico32,001
Idaho29,4790.92×
Nebraska28,0390.88×
New Hampshire25,8591.03×
Washington, District of Columbia19,7151.03×
West Virginia17,4430.59×
Maine15,6910.69×
Rhode Island15,4860.76×
Delaware13,3400.76×
Alaska12,8370.94×
Montana12,5960.71×
North Dakota7,1510.55×
South Dakota6,8820.47×
Vermont6,6930.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greek cuisine audience
BrandAffinityCategory
Spanish cuisine13.7×Food & Beverages
Middle Eastern cuisine17.53×Food & Beverages
German cuisine10.97×Food & Beverages
Latin American cuisine8.81×Food & Beverages
Vietnamese cuisine10.5×Food & Beverages
Korean cuisine8.7×Food & Beverages
Thai cuisine8.82×Food & Beverages
Japanese cuisine5.53×Food & Beverages
Energy drinks5.51×Food & Beverages
Beauty1.75×Beauty & Wellness
Macy's2.68×Shopping
Euphoria1.73×Movies & TV
Foodservice4.4×Food & Beverages
French cuisine4.63×Food & Beverages
Shoes1.82×Fashion & Accessoires
Coffeehouses2.39×Food & Beverages
Marshalls2.25×Fashion & Accessoires
Din Tai Fung5.68×Food & Beverages
Soft drinks2.7×Food & Beverages
Charity and causes2.45×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greek cuisine audience
TraitClusterScore
IndulgenceJOY1.86
SustainabilityBALANCE1.83
Design AffinityPREMIUM1.82
Luxury OrientationPREMIUM1.72
Pet OwnershipJOY1.67
Healthy LifestyleBALANCE1.64

Worldwide distribution

Worldwide audience distribution share by country for Greek cuisine
CountryShare
Japan10.8%
United States8.5%
India4.9%

See Greek cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Greek cuisine have in United States?

Greek cuisine has an estimated audience of 6,361,716 people in United States, concentrated in California and Florida.

What is the gender split and age of Greek cuisine fans?

63.8% of Greek cuisine fans are female, 36.2% are male, with an average age of 39.9 years.

Which brands do Greek cuisine fans like most?

Greek cuisine fans show strongest brand affinity for Spanish cuisine (13.7×), Middle Eastern cuisine (17.53×), and German cuisine (10.97×) over the country average.

Where do Greek cuisine fans live in United States?

Greek cuisine fans in United States are most concentrated in California (reach 937,590), Florida (reach 612,402), and Texas (reach 577,138). These three regions account for the largest share of the active audience.

What other brands do Greek cuisine fans also like?

Beyond Greek cuisine itself, the audience over-indexes on Middle Eastern cuisine (17.53×), German cuisine (10.97×), Latin American cuisine (8.81×), and Vietnamese cuisine (10.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greek cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.