Energy drinks Audience in United States

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Energy drinks has an estimated audience of 15,945,619 people in United States. 47.1% are female, 52.9% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Mobile game, Sabrina Carpenter, AutoZone, Twitch, Video on demand.

The average Energy drinks fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mobile game, Sabrina Carpenter, AutoZone, with strongest over-indexing on Mobile game (2.14× the country average). Demographically, the Energy drinks audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Energy drinks fans

Demographic split for Energy drinks audience in United States
MetricValue
Female47.1%
Male52.9%
Average age37.3
Estimated audience size15,945,619

Audience persona

The typical Energy drinks fan in United States is balanced, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Mobile game.

Top regions in United States

Top regions ranked by reach for Energy drinks in United States
RegionReachAffinity
California1,817,1241.04×
Texas1,771,5011.29×
Florida974,6410.9×
New York664,4540.75×
Illinois569,0941.07×
Ohio535,1101.09×
Georgia512,7281.04×
North Carolina479,5721×
Pennsylvania474,3240.88×
Michigan468,7401.12×
Indiana379,7411.3×
Tennessee364,2461.14×
Arizona357,1091.1×
Virginia352,9700.91×
Washington326,6021.02×
Missouri296,1581.15×
New Jersey291,4470.72×
South Carolina250,1491.04×
Louisiana246,8731.2×
Alabama237,7241.07×
Minnesota234,0871.02×
Wisconsin233,5410.97×
Kentucky233,3141.17×
Colorado228,4150.91×
Massachusetts227,9840.73×
Oklahoma225,6331.27×
Maryland213,1720.78×
Iowa181,9371.38×
Oregon180,2610.99×
Kansas162,4421.29×
Utah152,8111.07×
Arkansas151,4031.15×
Mississippi149,3611.14×
Nevada147,8130.96×
Connecticut118,5980.74×
Nebraska104,9071.31×
Idaho91,7861.15×
West Virginia88,5261.19×
New Mexico83,8211.05×
Hawaii61,7950.9×
Maine45,8800.8×
New Hampshire44,6120.71×
South Dakota41,2301.12×
Montana40,7400.92×
North Dakota37,7491.15×
Delaware33,0870.75×
Rhode Island32,7020.64×
Washington, District of Columbia28,3120.59×
Alaska27,2130.8×
Wyoming19,9810.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Energy drinks audience
BrandAffinityCategory
Mobile game2.14×Games
Sabrina Carpenter2.68×Music & Radio
AutoZone1.63×Cars & Mobility
Twitch2.2×Games
Video on demand1.56×Movies & TV
Lace wig2.06×Beauty & Wellness
Electronic sports3.65×Sports
Bad Bunny2.18×Music & Radio
Princess Polly3.77×Fashion & Accessoires
NBA Finals1.72×Sports
Very (online retailer)5.93×
Wingstop1.54×Food & Beverages
Motorcycle racing2.11×Cars & Mobility
NBA playoffs1.73×Sports
Gamer1.73×Games
Turkey hunting2×Sports
Game consoles1.6×Technology & Electronics
Golf equipment1.9×Sports
Platform game2.79×Games
Short film1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Energy drinks audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.42
Sports ActivityPOWER1.23
Social Media UsageJOY1.17
Luxury OrientationPREMIUM1.14
LGBTQ+ IdentityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Energy drinks
CountryShare
United States13.6%
Japan7.5%
China6.8%

See Energy drinks audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Energy drinks have in United States?

Energy drinks has an estimated audience of 15,945,619 people in United States, concentrated in California and Texas.

What is the gender split and age of Energy drinks fans?

47.1% of Energy drinks fans are female, 52.9% are male, with an average age of 37.3 years.

Which brands do Energy drinks fans like most?

Energy drinks fans show strongest brand affinity for Mobile game (2.14×), Sabrina Carpenter (2.68×), and AutoZone (1.63×) over the country average.

Where do Energy drinks fans live in United States?

Energy drinks fans in United States are most concentrated in California (reach 1,817,124), Texas (reach 1,771,501), and Florida (reach 974,641). These three regions account for the largest share of the active audience.

What other brands do Energy drinks fans also like?

Beyond Energy drinks itself, the audience over-indexes on Sabrina Carpenter (2.68×), AutoZone (1.63×), Twitch (2.2×), and Video on demand (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Energy drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.