Rascasse Audience Intelligence

Energy drinks Audience in Germany

A data profile of the people who buy, follow and care about Energy drinks in Germany — modelled from more than twelve digital signal sources. Energy drinks has an estimated audience of 2,776,706 people in Germany.

#7among Beverage in Germany#1414among Topic in Germany#119in Food & Beverages

The average Energy drinks fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, Sportschau, AutoScout24, with strongest over-indexing on Transfermarkt (1.93× the country average).

Demographically, the Energy drinks audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Energy drinks fan in Germany is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Energy drinks profile in Germany.

Audience size
2.8M
in Germany
Gender
40.2%♀
59.8% male
Age
35.4
average years
Country rank
#2341
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Energy drinks fans

40.2% are female, 59.8% are male, average age 35.4.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Energy drinks audience in Germany
MetricValue
Female40.2%
Male59.8%
Average age35.4
Estimated audience size2,776,706
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Energy drinks audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Energy drinks audience comes from Germany.

Worldwide audience distribution share by country for Energy drinks
CountryShare
United States13.6%
Japan7.5%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Energy drinks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Energy drinks fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~80K1.18×
02Niedersachsen~300K1.11×
03Nordrhein-Westfalen~700K1.09×
04Schleswig-Holstein~100K1.07×
05Mecklenburg-Vorpommern~60K1.07×
06Brandenburg~90K1.03×
07Thüringen~70K1.03×
08Rheinland-Pfalz~100K1.01×
09Sachsen~100K1.01×
10Hamburg~60K0.96×
11Hessen~200K0.95×
12Saarland~30K0.94×
13Bremen~20K0.93×
14Berlin~100K0.90×
15Baden-Württemberg~300K0.88×
16Bayern~400K0.87×
Fig. 06

Affinity by region

Affinity by region — Energy drinks, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Energy drinks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Energy drinks audience
#·InterestCategoryAffinity×
01GönrgyFood & Beverages4.99×
02Red BullFood & Beverages3.85×
03Air UpFood & Beverages3.02×
04FinchMusic & Radio2.07×
05Lindsey VonnSports2.05×
06Auto mechanicCars & Mobility2.03×
07TransfermarktSports1.93×
08Extreme sportSports1.86×
09TipicoGames1.75×
10Mobile gameGames1.73×
11SportschauSports1.70×
12TwitchGames1.68×
13TireCars & Mobility1.68×
14Mechanical engineeringBusiness & Career1.64×
15Manuel NeuerSports1.63×
16Solar energyHome & Garden1.59×
17RB LeipzigSports1.59×
18AutoScout24Cars & Mobility1.56×
19Burger KingFood & Beverages1.56×
20Dynamo DresdenSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Energy drinks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Energy drinks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Risk AppetiteTHRILL1.30×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Energy drinks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Energy drinks have in Germany?

Energy drinks has an estimated audience of 2,776,706 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Energy drinks fans?

40.2% of Energy drinks fans are female, 59.8% are male, with an average age of 35.4 years.

03

Which brands do Energy drinks fans like most?

Energy drinks fans show strongest brand affinity for Transfermarkt (1.93×), Sportschau (1.7×), and AutoScout24 (1.56×) over the country average.

04

Where do Energy drinks fans live in Germany?

Energy drinks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Energy drinks fans also like?

Beyond Energy drinks itself, the audience over-indexes on Sportschau (1.7×), AutoScout24 (1.56×), Burger King (1.56×), and Mobile game (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Energy drinks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Energy drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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