A data profile of the people who buy, follow and care about Energy drinks in United Kingdom — modelled from more than twelve digital signal sources. Energy drinks has an estimated audience of 3,107,442 people in United Kingdom.
The average Energy drinks fan in United Kingdom is 38.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Manchester United F.C., Halfords, Autotrader, with strongest over-indexing on Manchester United F.C. (1.59× the country average).
Demographically, the Energy drinks audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Energy drinks fan in United Kingdom is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Energy drinks profile in United Kingdom.
47.5% are female, 52.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 38.1 |
| Estimated audience size | 3,107,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 20% |
of the worldwide Energy drinks audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 7.5% |
| China | 6.8% |
Where the Energy drinks audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.54× | |
| 02 | Wales | ~300K | 1.46× | |
| 03 | West Midlands | ~200K | 1.46× | |
| 04 | North East | ~200K | 1.30× | |
| 05 | England | ~2.5M | 0.91× | |
| 06 | South East | ~400K | 0.88× | |
| 07 | Northern Ireland | ~80K | 0.86× | |
| 08 | East Midlands | ~200K | 0.84× | |
| 09 | East of England | ~200K | 0.80× | |
| 10 | South West | ~200K | 0.79× | |
| 11 | Scotland | ~200K | 0.77× | |
| 12 | North West | ~200K | 0.54× |
The strongest cross-interests of the Energy drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dune | Movies & TV | 2.15× | ||
| 02 | Motorcycling | Cars & Mobility | 1.87× | ||
| 03 | CeX (company) | Technology & Electronics | 1.86× | ||
| 04 | Autotrader | Cars & Mobility | 1.85× | ||
| 05 | Halfords | Cars & Mobility | 1.78× | ||
| 06 | Mobile game | Games | 1.71× | ||
| 07 | William Hill (bookmaker) | Games | 1.68× | ||
| 08 | Paddy Power | Games | 1.68× | ||
| 09 | Sky Bet | Games | 1.67× | ||
| 10 | Gamer | Games | 1.65× | ||
| 11 | Sports betting | Games | 1.65× | ||
| 12 | Betfair | Games | 1.61× | ||
| 13 | Cars (film) | Movies & TV | 1.60× | ||
| 14 | Manchester United F.C. | Sports | 1.59× | ||
| 15 | Arsenal F.C. | Sports | 1.58× | ||
| 16 | Ladbrokes | Games | 1.56× | ||
| 17 | BBC iPlayer | Movies & TV | 1.53× | ||
| 18 | Real Madrid C.F. | Sports | 1.53× | ||
| 19 | Wheel | Cars & Mobility | 1.53× | ||
| 20 | Social networking service | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Risk Appetite | THRILL | 1.34× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.78× | |
| Tradition | CONSERVATISM | 0.81× | |
| Design Affinity | PREMIUM | 0.81× |
Energy drinks has an estimated audience of 3,107,442 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
47.5% of Energy drinks fans are female, 52.5% are male, with an average age of 38.1 years.
Energy drinks fans show strongest brand affinity for Manchester United F.C. (1.59×), Halfords (1.78×), and Autotrader (1.85×) over the country average.
Energy drinks fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Energy drinks itself, the audience over-indexes on Halfords (1.78×), Autotrader (1.85×), William Hill (bookmaker) (1.68×), and Paddy Power (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Energy drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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