Electronic sports Audience in United States

Electronic sports logo

Electronic sports has an estimated audience of 9,529,769 people in United States. 26.2% are female, 73.8% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: PC game, Superman, Twitch, Discord, League of Legends.

The average Electronic sports fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PC game, Superman, Twitch, with strongest over-indexing on PC game (5.5× the country average). Demographically, the Electronic sports audience skews more male with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Electronic sports fans

Demographic split for Electronic sports audience in United States
MetricValue
Female26.2%
Male73.8%
Average age34.8
Estimated audience size9,529,769

Audience persona

The typical Electronic sports fan in United States is more male, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PC game.

Top regions in United States

Top regions ranked by reach for Electronic sports in United States
RegionReachAffinity
California1,326,0481.27×
Texas971,1551.19×
Florida632,8040.98×
New York584,5751.1×
Georgia372,9551.27×
Illinois348,1401.1×
Ohio305,8091.04×
North Carolina301,5391.05×
Pennsylvania295,5500.92×
New Jersey277,5511.15×
Michigan257,0341.03×
Virginia237,0581.02×
Arizona199,0661.02×
Indiana176,9751.02×
Massachusetts172,3680.92×
Oklahoma170,0531.61×
Missouri167,5641.09×
Washington162,0000.85×
South Carolina160,3281.12×
Alabama151,2671.14×
Kentucky142,9751.2×
Maryland137,8660.84×
Colorado131,8920.88×
Tennessee126,7340.66×
Wisconsin126,0190.88×
Louisiana123,3201×
Minnesota102,8730.75×
Arkansas95,5801.22×
Nevada94,1731.02×
Connecticut93,9680.98×
Kansas91,9231.22×
Oregon88,7450.81×
Mississippi88,1451.12×
Utah78,9730.93×
Iowa76,9450.98×
New Mexico66,1351.38×
Hawaii52,8641.29×
Nebraska51,8041.08×
Idaho47,4330.99×
West Virginia34,2430.77×
South Dakota28,4841.29×
Maine23,8250.7×
Washington, District of Columbia23,6730.83×
Rhode Island22,9880.76×
Alaska22,4261.1×
New Hampshire22,0430.59×
Delaware21,3490.81×
North Dakota20,5771.05×
Montana15,8260.6×
Vermont10,8860.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic sports audience
BrandAffinityCategory
PC game5.5×Games
Superman1.72×Movies & TV
Twitch3.57×Games
Discord4.63×Internet & Social Media
League of Legends4.68×Games
Game consoles2.65×Technology & Electronics
Zoom (TV channel)3.44×Technology & Electronics
TikTok1.56×Internet & Social Media
Computer hardware3.03×Technology & Electronics
Nintendo Switch5.42×Games
Call of Duty3.72×Games
Roblox4.03×Games
Gamer2.52×Games
Ninja4×Movies & TV
Peacemaker1.74×Movies & TV
PlayStation 39.87×Games
Micro Center3.58×Shopping
PlayStation3.76×Games
Counter-Strike: Global Offensive4.54×Games
Mobile game1.82×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic sports audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.11
Early Adopter MentalityPOWER1.9
ExtroversionTHRILL1.4
Social Media UsageJOY1.17
Pet OwnershipJOY1.04
Sports ActivityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Electronic sports
CountryShare
United States14.3%
China4.9%
India4.9%

See Electronic sports audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Electronic sports have in United States?

Electronic sports has an estimated audience of 9,529,769 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic sports fans?

26.2% of Electronic sports fans are female, 73.8% are male, with an average age of 34.8 years.

Which brands do Electronic sports fans like most?

Electronic sports fans show strongest brand affinity for PC game (5.5×), Superman (1.72×), and Twitch (3.57×) over the country average.

Where do Electronic sports fans live in United States?

Electronic sports fans in United States are most concentrated in California (reach 1,326,048), Texas (reach 971,155), and Florida (reach 632,804). These three regions account for the largest share of the active audience.

What other brands do Electronic sports fans also like?

Beyond Electronic sports itself, the audience over-indexes on Superman (1.72×), Twitch (3.57×), Discord (4.63×), and League of Legends (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.