Rascasse Audience Intelligence

Electronic sports Audience in United States

A data profile of the people who buy, follow and care about Electronic sports in United States — modelled from more than twelve digital signal sources. Electronic sports has an estimated audience of 9,529,769 people in United States.

#54among Sport in United States#2375among Topic in United States#304in Sports

The average Electronic sports fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include PC game, Twitch, Superman, with strongest over-indexing on PC game (5.5× the country average).

Demographically, the Electronic sports audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic sports fan in United States is more male, around 34.8 years old, with strong Social Media Usage tendencies and a notable affinity for PC game.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic sports profile in United States.

Audience size
9.5M
in United States
Gender
26.2%♀
73.8% male
Age
34.8
average years
Country rank
#3752
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic sports fans

26.2% are female, 73.8% are male, average age 34.8.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Electronic sports audience in United States
MetricValue
Female26.2%
Male73.8%
Average age34.8
Estimated audience size9,529,769
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Electronic sports audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3918%
40-4914%
50+14%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Electronic sports audience comes from United States.

Worldwide audience distribution share by country for Electronic sports
CountryShare
United States14.3%
China4.9%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic sports fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.47×
02California~1.5M1.23×
03Georgia~400K1.21×
04New Mexico~60K1.18×
05South Dakota~20K1.13×
06Kentucky~100K1.12×
07Texas~900K1.11×
08Arkansas~90K1.11×
09New Jersey~300K1.10×
10Nebraska~50K1.10×
11Hawaii~40K1.10×
12Kansas~80K1.09×
13Mississippi~90K1.08×
14Missouri~200K1.05×
15Alabama~100K1.04×
16North Dakota~20K1.04×
17South Carolina~100K1.03×
18New York~500K1.02×
19Arizona~200K1.02×
20North Carolina~300K1.01×
21Iowa~80K1.01×
22Idaho~50K1.01×
23Alaska~20K1.01×
24Louisiana~100K1.00×
25Illinois~300K0.99×
26Ohio~300K0.99×
27Nevada~90K0.99×
28Michigan~200K0.98×
29Indiana~200K0.98×
30Connecticut~90K0.97×
31Pennsylvania~300K0.96×
32Massachusetts~200K0.96×
33Montana~30K0.96×
34Delaware~30K0.96×
35Vermont~20K0.96×
36Virginia~200K0.95×
37Wisconsin~100K0.95×
38West Virginia~40K0.95×
39Rhode Island~30K0.95×
40Utah~80K0.94×
41Maine~30K0.94×
42New Hampshire~30K0.93×
43Washington, District of Columbia~30K0.92×
44Colorado~100K0.90×
45Florida~600K0.89×
46Washington~200K0.89×
47Minnesota~100K0.87×
48Oregon~90K0.87×
49Maryland~100K0.84×
50Tennessee~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Electronic sports, United States
0.81×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic sports audience
#·InterestCategoryAffinity×
01PlayStation 3Games9.87×
02Super Nintendo Entertainment SystemGames8.49×
03PC gameGames5.50×
04Nintendo SwitchGames5.42×
05League of LegendsGames4.68×
06DiscordInternet & Social Media4.63×
07Counter-Strike: Global OffensiveGames4.54×
08RobloxGames4.03×
09PlayStationGames3.76×
10Call of DutyGames3.72×
11Micro CenterShopping3.58×
12TwitchGames3.57×
13Zoom (TV channel)Technology & Electronics3.44×
14MinecraftGames3.37×
15Computer hardwareTechnology & Electronics3.03×
16Game consolesTechnology & Electronics2.65×
17GamerGames2.52×
18PeacemakerMovies & TV1.74×
19SupermanMovies & TV1.72×
20TikTokInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic sports audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.23×
Early Adopter MentalityPOWER1.11×
Pet OwnershipJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic sports audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.55×
SpiritualityBALANCE0.58×
Quality AwarenessPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic sports have in United States?

Electronic sports has an estimated audience of 9,529,769 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronic sports fans?

26.2% of Electronic sports fans are female, 73.8% are male, with an average age of 34.8 years.

03

Which brands do Electronic sports fans like most?

Electronic sports fans show strongest brand affinity for PC game (5.5×), Twitch (3.57×), and Superman (1.72×) over the country average.

04

Where do Electronic sports fans live in United States?

Electronic sports fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic sports fans also like?

Beyond Electronic sports itself, the audience over-indexes on Twitch (3.57×), Superman (1.72×), League of Legends (4.68×), and Discord (4.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Electronic sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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