PlayStation 3 Audience in United States

PlayStation 3 has an estimated audience of 1,977,112 people in United States. 25.6% are female, 74.4% are male, average age 27.8. Top regions: Florida, California, Texas. Top brand affinities: Electronic sports, Kia Sportage, Call of Duty, Autism Awareness, Diabetes mellitus awareness.

The average PlayStation 3 fan in United States is 27.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Electronic sports, Kia Sportage, Call of Duty, with strongest over-indexing on Electronic sports (15.12× the country average). Demographically, the PlayStation 3 audience skews more male with an average age of 27.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of PlayStation 3 fans

Demographic split for PlayStation 3 audience in United States
MetricValue
Female25.6%
Male74.4%
Average age27.8
Estimated audience size1,977,112

Audience persona

The typical PlayStation 3 fan in United States is more male, around 27.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Electronic sports.

Top regions in United States

Top regions ranked by reach for PlayStation 3 in United States
RegionReachAffinity
Florida214,3141.6×
California174,2080.8×
Texas172,8061.02×
New York93,1730.84×
Connecticut83,8874.23×
Georgia63,0201.03×
Ohio62,0191.02×
Pennsylvania60,6740.91×
Illinois57,4690.87×
North Carolina56,8980.96×
Michigan46,0690.89×
Tennessee39,7101×
Virginia39,6070.82×
New Jersey37,7740.75×
Indiana37,3941.04×
Arizona34,4030.85×
Alabama33,3091.21×
Missouri30,8810.97×
Louisiana29,5231.16×
Maryland29,3560.86×
South Carolina28,5050.96×
Kentucky28,3151.14×
Wisconsin28,1800.95×
Washington27,9850.71×
Massachusetts26,7660.69×
Oklahoma25,5181.16×
Colorado23,0500.74×
Delaware22,3894.1×
Minnesota19,2730.68×
Mississippi19,1651.18×
Oregon19,0930.84×
Arkansas18,5701.14×
Nevada16,6610.87×
Iowa13,9380.86×
Kansas13,9340.89×
Utah13,4900.76×
West Virginia9,3461.02×
New Mexico8,6820.88×
Nebraska7,9860.81×
Idaho7,0330.71×
New Hampshire5,4570.7×
Rhode Island4,9180.78×
Maine4,8270.68×
Hawaii3,8950.46×
Washington, District of Columbia3,5590.6×
Montana3,5210.64×
South Dakota3,0330.66×
Alaska2,9740.7×
North Dakota2,7070.67×
Vermont2,1310.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PlayStation 3 audience
BrandAffinityCategory
Electronic sports15.12×Sports
Kia Sportage31.03×Cars & Mobility
Call of Duty10.22×Games
Autism Awareness11.8×Health
Diabetes mellitus awareness7.84×Health
Houston Astros9.67×Sports
Mobile game4.97×Games
Grand Theft Auto V11.71×Games
League of Legends7.57×Games
Singer-songwriter3.67×Music & Radio
Disneyland Paris10.64×Travel & Leisure
Microblogging7.98×Technology & Electronics
Anime and manga fandom5×Literature
Honda HR-V20.69×Cars & Mobility
Comedy club7.22×Movies & TV
Computer hardware4.7×Technology & Electronics
The Legend of Zelda7.89×Games
Superman1.99×Movies & TV
Role-playing games4.08×Games
Xbox5.33×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PlayStation 3 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.61
Early Adopter MentalityPOWER1.67
Pet OwnershipJOY1.19
Convenience OrientationPREMIUM1.16
Social Media UsageJOY1.13
Risk AppetiteTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for PlayStation 3
CountryShare
United States21.5%
Germany10.9%
Brazil8.1%

See PlayStation 3 audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does PlayStation 3 have in United States?

PlayStation 3 has an estimated audience of 1,977,112 people in United States, concentrated in Florida and California.

What is the gender split and age of PlayStation 3 fans?

25.6% of PlayStation 3 fans are female, 74.4% are male, with an average age of 27.8 years.

Which brands do PlayStation 3 fans like most?

PlayStation 3 fans show strongest brand affinity for Electronic sports (15.12×), Kia Sportage (31.03×), and Call of Duty (10.22×) over the country average.

Where do PlayStation 3 fans live in United States?

PlayStation 3 fans in United States are most concentrated in Florida (reach 214,314), California (reach 174,208), and Texas (reach 172,806). These three regions account for the largest share of the active audience.

What other brands do PlayStation 3 fans also like?

Beyond PlayStation 3 itself, the audience over-indexes on Kia Sportage (31.03×), Call of Duty (10.22×), Autism Awareness (11.8×), and Diabetes mellitus awareness (7.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.