Rascasse Audience Intelligence

Latin American cuisine Audience in United States

A data profile of the people who buy, follow and care about Latin American cuisine in United States — modelled from more than twelve digital signal sources. Latin American cuisine has an estimated audience of 13,883,547 people in United States.

#9among Cuisine in United States#1714among Topic in United States#203in Food & Beverages

The average Latin American cuisine fan in United States is 40.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin American cuisine profile in United States.

Audience size
13.9M
in United States
Gender
61.2%♀
38.8% male
Age
40.3
average years
Country rank
#2546
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin American cuisine fans

61.2% are female, 38.8% are male, average age 40.3.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Latin American cuisine audience in United States
MetricValue
Female61.2%
Male38.8%
Average age40.3
Estimated audience size13,883,547
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Latin American cuisine audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Latin American cuisine audience comes from United States.

Worldwide audience distribution share by country for Latin American cuisine
CountryShare
United States15.9%
Japan9.4%
Brazil8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin American cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Latin American cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3.5M3.93×
02Louisiana~600K3.24×
03Texas~2.5M1.99×
04New Jersey~500K1.54×
05New York~1M1.53×
06North Carolina~600K1.48×
07Georgia~600K1.42×
08Connecticut~200K1.41×
09Washington, District of Columbia~60K1.40×
10Kentucky~200K1.31×
11South Carolina~300K1.28×
12Maryland~300K1.26×
13Virginia~400K1.24×
14South Dakota~30K1.08×
15Pennsylvania~500K1.05×
16Utah~100K1.03×
17Oregon~200K0.97×
18Vermont~20K0.97×
19Kansas~100K0.96×
20Rhode Island~40K0.95×
21Montana~40K0.95×
22New Mexico~70K0.94×
23Ohio~400K0.93×
24Washington~300K0.93×
25Oklahoma~100K0.93×
26Alaska~30K0.93×
27California~1.5M0.92×
28Colorado~200K0.92×
29Nevada~100K0.92×
30Idaho~60K0.92×
31Arizona~300K0.91×
32Tennessee~200K0.90×
33Delaware~30K0.90×
34Illinois~400K0.89×
35Mississippi~100K0.89×
36North Dakota~30K0.89×
37Nebraska~60K0.88×
38West Virginia~60K0.88×
39Arkansas~100K0.87×
40Massachusetts~200K0.86×
41Indiana~200K0.86×
42Minnesota~200K0.86×
43Hawaii~50K0.86×
44Maine~40K0.85×
45New Hampshire~50K0.84×
46Wisconsin~200K0.83×
47Missouri~200K0.76×
48Iowa~80K0.73×
49Alabama~100K0.72×
50Michigan~300K0.71×
Fig. 06

Affinity by region

Affinity by region — Latin American cuisine, United States
0.71×1.00×3.93×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Latin American cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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