Latin American cuisine Audience in United States

Name: Latin American cuisine — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Latin American cuisine logo

Latin American cuisine has an estimated audience of 13,883,547 people in United States. 61.2% are female, 38.8% are male, average age 40.3. Top regions: Florida, Texas, New York.

The average Latin American cuisine fan in United States is 40.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Latin American cuisine fans

Demographic split for Latin American cuisine audience in United States
Metric	Value
Female	61.2%
Male	38.8%
Average age	40.3
Estimated audience size	13,883,547

Top regions in United States

Top regions ranked by reach for Latin American cuisine in United States
Region	Reach	Affinity
Florida	4,347,021	4.62×
Texas	2,563,546	2.15×
New York	1,363,739	1.76×
California	987,211	0.65×
Louisiana	697,962	3.9×
Georgia	642,754	1.5×
New Jersey	614,841	1.74×
North Carolina	539,247	1.29×
Pennsylvania	532,175	1.14×
Ohio	450,705	1.05×
Virginia	444,727	1.32×
Illinois	356,823	0.77×
Maryland	346,299	1.45×
South Carolina	311,456	1.49×
Kentucky	277,833	1.6×
Tennessee	262,968	0.94×
Connecticut	216,106	1.55×
Michigan	212,648	0.59×
Washington	210,425	0.76×
Indiana	210,214	0.83×
Colorado	174,327	0.8×
Minnesota	164,185	0.83×
Oklahoma	136,960	0.89×
Wisconsin	119,258	0.57×
Missouri	116,448	0.52×
Nevada	116,158	0.87×
Kansas	108,758	0.99×
Oregon	105,585	0.66×
Utah	104,954	0.84×
Mississippi	100,805	0.88×
Massachusetts	82,908	0.3×
Arkansas	77,169	0.67×
Washington, District of Columbia	69,230	1.66×
Arizona	60,675	0.21×
Iowa	52,013	0.45×
Hawaii	43,734	0.73×
South Dakota	39,529	1.23×
Rhode Island	35,219	0.8×
New Hampshire	33,555	0.61×
West Virginia	32,756	0.51×
Nebraska	28,572	0.41×
Alabama	27,514	0.14×
Delaware	27,124	0.71×
Idaho	24,526	0.35×
Maine	23,934	0.48×
Vermont	23,555	0.97×
New Mexico	23,449	0.34×
Montana	11,552	0.3×
Alaska	10,601	0.36×
North Dakota	10,362	0.36×

Worldwide distribution

Worldwide audience distribution share by country for Latin American cuisine
Country	Share
United States	15.9%
Japan	9.4%
Brazil	8.0%

See Latin American cuisine audiences in other countries

More Cuisine audiences in United States

Italian cuisine (41,718,747)
Mexican cuisine (35,749,378)
Cuisine of the United States (21,141,599)
Vegetarian cuisine (20,968,856)
Chinese cuisine (19,328,542)

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin American cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.