A data profile of the people who buy, follow and care about Japanese cuisine in Indonesia — modelled from more than twelve digital signal sources. Japanese cuisine has an estimated audience of 4,416,786 people in Indonesia.
Japanese cuisine has an estimated audience of 4,416,786 people in Indonesia. 55.1% are female, 44.9% are male, average age 33.8. Top brand affinities: WhatsApp, Slot machine, Online poker, Lipstick, Women's clothing.
Top brand affinities include WhatsApp, Slot machine, Online poker, with strongest over-indexing on WhatsApp (1.85× the country average).
Demographically, the Japanese cuisine audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
The typical Japanese cuisine fan in Indonesia is more female, around 33.8 years old, with strong Quality Awareness tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Japanese cuisine profile in Indonesia.
55.1% are female, 44.9% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 33.8 |
| Estimated audience size | 4,416,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 34% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Japanese cuisine audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 14.1% |
| Japan | 13.1% |
| United States | 9.3% |
The strongest cross-interests of the Japanese cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Bayern Munich | Sports | 3.46× | ||
| 02 | Borussia Dortmund | Sports | 3.46× | ||
| 03 | Mobile gambling | Games | 3.34× | ||
| 04 | Slot machine | Games | 3.09× | ||
| 05 | Lipstick | Beauty & Wellness | 3.08× | ||
| 06 | Sneaker collecting | Fashion & Accessoires | 2.88× | ||
| 07 | Online poker | Games | 2.81× | ||
| 08 | Charity and causes | Business & Career | 2.37× | ||
| 09 | Massively multiplayer online games | Games | 2.27× | ||
| 10 | Pizza | Food & Beverages | 2.14× | ||
| 11 | Distilled beverage | Food & Beverages | 2.12× | ||
| 12 | Kitchenware | Home & Garden | 2.06× | ||
| 13 | Online food ordering | Food & Beverages | 1.94× | ||
| 14 | Travel Blogger | Travel & Leisure | 1.94× | ||
| 15 | Traveloka | Travel & Leisure | 1.93× | ||
| 16 | Internet & Social Media | 1.85× | |||
| 17 | Meat | Food & Beverages | 1.74× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.59× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.57× | ||
| 20 | Business class | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.63× | |
| Community Orientation | OPEN | 1.58× | |
| Pet Ownership | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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