Rascasse Audience Intelligence

Korean cuisine Audience in Indonesia

A data profile of the people who buy, follow and care about Korean cuisine in Indonesia — modelled from more than twelve digital signal sources. Korean cuisine has an estimated audience of 4,942,263 people in Indonesia.

#1among Cuisine in Indonesia
#245among Topic in Indonesia
#27in Food & Beverages

The average Korean cuisine fan in Indonesia is 33.9 years old, more female, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, Central Java.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Korean cuisine profile in Indonesia.

Audience size
4.9M
in Indonesia
Gender
56.0%♀
44.0% male
Age
33.9
average years
Country rank
#333
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean cuisine fans

56.0% are female, 44.0% are male, average age 33.9.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Korean cuisine audience in Indonesia
MetricValue
Female56.0%
Male44.0%
Average age33.9
Estimated audience size4,942,263
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Korean cuisine audience in Indonesia
Age bracketShare%
16-1924%
20-2935%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Korean cuisine audience comes from Indonesia.

Worldwide audience distribution share by country for Korean cuisine
CountryShare
China18.2%
Japan13.4%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean cuisine audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Korean cuisine fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~500K5.21×
02West Nusa Tenggara~200K3.31×
03Jakarta~1M2.60×
04Special Region of Yogyakarta~200K2.13×
05Banten~400K2.04×
06Central Java~800K1.64×
07East Java~700K1.39×
08Riau Islands~60K1.12×
09Central Kalimantan~40K1.02×
10West Java~800K1.00×
11West Papua~10K0.96×
12Bangka-Belitung Islands~20K0.94×
13West Sulawesi~20K0.94×
14Gorontalo (disambiguation)(2)~20K0.93×
15North Maluku~20K0.93×
16North Kalimantan~10K0.93×
17Maluku~20K0.92×
18Papua (province)~30K0.91×
19East Kalimantan~70K0.90×
20Bengkulu~40K0.90×
21South Kalimantan~60K0.88×
22Southeast Sulawesi~30K0.88×
23West Kalimantan~60K0.86×
24Central Sulawesi~40K0.85×
25East Nusa Tenggara~40K0.83×
26North Sulawesi~40K0.82×
27Jambi~50K0.81×
28Aceh~50K0.78×
29North Sumatra~200K0.77×
30Lampung~80K0.77×
31West Sumatra~60K0.73×
32Riau~80K0.72×
33South Sumatra~80K0.70×
34South Sulawesi~100K0.66×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Indonesia

See Korean cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Korean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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