Rascasse Audience Intelligence

Italian cuisine Audience in Indonesia

A data profile of the people who buy, follow and care about Italian cuisine in Indonesia — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 3,870,062 people in Indonesia.

#4among Cuisine in Indonesia
#348among Topic in Indonesia
#51in Food & Beverages

The average Italian cuisine fan in Indonesia is 33.9 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Italian cuisine profile in Indonesia.

Audience size
3.9M
in Indonesia
Gender
55.6%
44.4% male
Age
33.9
average years
Country rank
#470
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italian cuisine fans

55.6% are female, 44.4% are male, average age 33.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Italian cuisine audience in Indonesia
MetricValue
Female55.6%
Male44.4%
Average age33.9
Estimated audience size3,870,062
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Italian cuisine audience in Indonesia
Age bracketShare%
16-1924%
20-2935%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Italian cuisine audience comes from Indonesia.

Worldwide audience distribution share by country for Italian cuisine
CountryShare
United States16.3%
Italy9.2%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italian cuisine audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Italian cuisine fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K1.52×
02Jakarta~400K1.32×
03Banten~200K1.07×
04North Sulawesi~40K1.06×
05East Nusa Tenggara~40K1.05×
06Central Kalimantan~30K1.05×
07Jambi~50K1.04×
08Southeast Sulawesi~30K1.04×
09South Kalimantan~50K1.03×
10West Nusa Tenggara~50K1.03×
11Riau Islands~40K1.03×
12North Kalimantan~10K1.03×
13Bangka-Belitung Islands~20K1.02×
14West Papua~10K1.01×
15Special Region of Yogyakarta~60K1.00×
16Central Sulawesi~40K1.00×
17Bengkulu~30K1.00×
18West Sumatra~70K0.99×
19West Kalimantan~60K0.99×
20Papua (province)~20K0.99×
21Gorontalo (disambiguation)(2)~20K0.99×
22North Maluku~10K0.99×
23East Kalimantan~60K0.98×
24South Sumatra~90K0.97×
25Lampung~80K0.97×
26Aceh~50K0.97×
27Riau~90K0.96×
28South Sulawesi~100K0.95×
29North Sumatra~200K0.92×
30West Java~500K0.86×
31East Java~400K0.84×
32Central Java~300K0.84×
33Maluku0.00×
34West Sulawesi0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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