Rascasse Audience Intelligence

Italian cuisine Audience in Switzerland

A data profile of the people who buy, follow and care about Italian cuisine in Switzerland — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 1,327,287 people in Switzerland.

#1among Cuisine in Switzerland
#226among Topic in Switzerland
#27in Food & Beverages

The average Italian cuisine fan in Switzerland is 42.2 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Italian cuisine profile in Switzerland.

Audience size
1.3M
in Switzerland
Gender
56.1%♀
43.9% male
Age
42.2
average years
Country rank
#341
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italian cuisine fans

56.1% are female, 43.9% are male, average age 42.2.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Italian cuisine audience in Switzerland
MetricValue
Female56.1%
Male43.9%
Average age42.2
Estimated audience size1,327,287
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Italian cuisine audience in Switzerland
Age bracketShare%
16-1912%
20-2919%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Italian cuisine audience comes from Switzerland.

Worldwide audience distribution share by country for Italian cuisine
CountryShare
United States16.3%
Italy9.2%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italian cuisine audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Italian cuisine fans by region: top regions in Switzerland
#RegionReachAffinity×
01Appenzell Innerrhoden~2K1.21×
02Uri~5K1.12×
03Canton of Glarus~5K1.11×
04Canton of Nidwalden~6K1.10×
05Canton of Zug~20K1.09×
06Canton of Obwalden~6K1.09×
07Schwyz~20K1.08×
08Appenzell Ausserrhoden~6K1.08×
09Schaffhausen~10K1.02×
10Graubünden~30K1.01×
11Solothurn~40K1.00×
12Basel-Landschaft~30K1.00×
13Thurgau~30K0.98×
14Fribourg~50K0.96×
15Basel-City~50K0.95×
16Valais~50K0.94×
17Luzern~50K0.92×
18Canton of St. Gallen~60K0.91×
19Aargau~70K0.90×
20Ticino~50K0.90×
21Canton of Geneva~80K0.88×
22Canton of Bern~100K0.85×
23Vaud~100K0.85×
24Canton of Zürich~200K0.80×
Appendix

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More Cuisine audiences in Switzerland

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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