A data profile of the people who buy, follow and care about Italian cuisine in Poland — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 2,569,294 people in Poland.
Italian cuisine has an estimated audience of 2,569,294 people in Poland. 66.2% are female, 33.8% are male, average age 39.7. Top brand affinities: Recipes, Cooking, Auchan, Pizza, Comedy movies.
Top brand affinities include Recipes, Cooking, Auchan, with strongest over-indexing on Recipes (1.91× the country average).
Demographically, the Italian cuisine audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Need for Security.
The typical Italian cuisine fan in Poland is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Recipes.
The key figures that characterise the Italian cuisine profile in Poland.
66.2% are female, 33.8% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 39.7 |
| Estimated audience size | 2,569,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Italian cuisine audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | French cuisine | Food & Beverages | 3.22× | ||
| 02 | Pizza | Food & Beverages | 2.53× | ||
| 03 | Desserts | Food & Beverages | 2.20× | ||
| 04 | Chocolate | Food & Beverages | 2.18× | ||
| 05 | Barbecue | Food & Beverages | 2.05× | ||
| 06 | Veganism | Food & Beverages | 1.94× | ||
| 07 | Recipes | Food & Beverages | 1.91× | ||
| 08 | Coffee | Food & Beverages | 1.88× | ||
| 09 | Religion | Business & Career | 1.78× | ||
| 10 | Fast food | Food & Beverages | 1.78× | ||
| 11 | Wine | Food & Beverages | 1.59× | ||
| 12 | Carrefour | Shopping | 1.58× | ||
| 13 | Auchan | Shopping | 1.57× | ||
| 14 | Comedy movies | Movies & TV | 1.55× | ||
| 15 | Discount stores | Shopping | 1.54× | ||
| 16 | Lech Poznań | Sports | 1.52× | ||
| 17 | Kitchen | Home & Garden | 1.52× | ||
| 18 | Cooking | Food & Beverages | 1.51× | ||
| 19 | Coupons | Shopping | 1.51× | ||
| 20 | Magazines | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.37× | |
| Need for Security | CONSERVATISM | 1.20× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.60× | |
| Travelling | THRILL | 0.66× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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