A data profile of the people who buy, follow and care about Veganism in Poland — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 3,689,638 people in Poland.
Veganism has an estimated audience of 3,689,638 people in Poland. 71.9% are female, 28.1% are male, average age 40.2. Top brand affinities: Culture, Organic food, Healthy diet, Skirt, Handbags.
Top brand affinities include Culture, Organic food, Healthy diet, with strongest over-indexing on Culture (1.55× the country average).
Demographically, the Veganism audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
The typical Veganism fan in Poland is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Culture.
The key figures that characterise the Veganism profile in Poland.
71.9% are female, 28.1% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 40.2 |
| Estimated audience size | 3,689,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Veganism audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 2.34× | ||
| 02 | Natural foods | Food & Beverages | 2.24× | ||
| 03 | Self-esteem | Health | 2.18× | ||
| 04 | Vegetarian cuisine | Food & Beverages | 2.01× | ||
| 05 | Healthy diet | Health | 1.92× | ||
| 06 | Agnieszka Maciąg | Literature | 1.79× | ||
| 07 | Organic food | Food & Beverages | 1.78× | ||
| 08 | Sephora | Shopping | 1.72× | ||
| 09 | Manicure | Beauty & Wellness | 1.70× | ||
| 10 | Cosmetology | Beauty & Wellness | 1.68× | ||
| 11 | Skirt | Fashion & Accessoires | 1.62× | ||
| 12 | Child care | Kids & Family | 1.57× | ||
| 13 | Skin care | Beauty & Wellness | 1.56× | ||
| 14 | Smyk | Shopping | 1.56× | ||
| 15 | Culture | Literature | 1.55× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 17 | Weight loss (Fitness And wellness) | Health | 1.54× | ||
| 18 | Blouse | Fashion & Accessoires | 1.53× | ||
| 19 | Rossmann | Shopping | 1.52× | ||
| 20 | Handbags | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.62× | |
| Early Adopter Mentality | POWER | 1.57× | |
| Healthy Lifestyle | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Sustainability | BALANCE | 0.94× | |
| Urban Lifestyle | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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