A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Poland — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 3,335,707 people in Poland.
Weight loss (Fitness And wellness) has an estimated audience of 3,335,707 people in Poland. 71.7% are female, 28.3% are male, average age 37.2. Top brand affinities: Shopping and fashion, PUDELEK, Catholic Church, Game consoles, Baltic Sea.
Top brand affinities include Shopping and fashion, PUDELEK, Catholic Church, with strongest over-indexing on Shopping and fashion (2.91× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Weight loss (Fitness And wellness) fan in Poland is more female, around 37.2 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Poland.
71.7% are female, 28.3% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 37.2 |
| Estimated audience size | 3,335,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.91× | ||
| 02 | PUDELEK | News | 2.91× | ||
| 03 | Catholic Church | Politics & Society | 2.91× | ||
| 04 | Game consoles | Technology & Electronics | 2.91× | ||
| 05 | Baltic Sea | Travel & Leisure | 2.91× | ||
| 06 | Newsletter | Technology & Electronics | 2.91× | ||
| 07 | Volunteer fire department | Health | 2.91× | ||
| 08 | Love & Sex | Kids & Family | 2.91× | ||
| 09 | Kebab | Food & Beverages | 2.91× | ||
| 10 | Travel agency | Travel & Leisure | 2.91× | ||
| 11 | Parking lot | Cars & Mobility | 2.91× | ||
| 12 | Business Insider | Business & Career | 2.91× | ||
| 13 | Mediterranean Sea | Travel & Leisure | 2.87× | ||
| 14 | Dentistry | Business & Career | 2.77× | ||
| 15 | Rose | Home & Garden | 2.70× | ||
| 16 | Deichmann | Shopping | 2.27× | ||
| 17 | Gazeta Wyborcza | News | 1.87× | ||
| 18 | Rossmann | Shopping | 1.60× | ||
| 19 | Auchan | Shopping | 1.54× | ||
| 20 | Veganism | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.60× | |
| Spirituality | BALANCE | 1.51× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.97× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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