A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Australia — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 4,886,261 people in Australia.
Weight loss (Fitness And wellness) has an estimated audience of 4,886,261 people in Australia. 70.7% are female, 29.3% are male, average age 42.7. Top brand affinities: Real property, Local food, Blanket, Anti-aging cream, Non-alcoholic beverage.
Top brand affinities include Real property, Local food, Blanket, with strongest over-indexing on Real property (1.6× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
The typical Weight loss (Fitness And wellness) fan in Australia is more female, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Real property.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Australia.
70.7% are female, 29.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 42.7 |
| Estimated audience size | 4,886,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Krispy Kreme | Food & Beverages | 2.23× | ||
| 02 | Diet food | Food & Beverages | 2.11× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.89× | ||
| 04 | Low-carbohydrate diet | Food & Beverages | 1.87× | ||
| 05 | Bacon | Food & Beverages | 1.86× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 1.85× | ||
| 07 | MyFitnessPal | Sports | 1.83× | ||
| 08 | Blanket | Home & Garden | 1.80× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.68× | ||
| 10 | Quilt | Home & Garden | 1.67× | ||
| 11 | Savers | Shopping | 1.66× | ||
| 12 | Eyelash extensions | Beauty & Wellness | 1.66× | ||
| 13 | Bed sheet | Home & Garden | 1.65× | ||
| 14 | Sun tanning | Beauty & Wellness | 1.63× | ||
| 15 | Real property | Home & Garden | 1.60× | ||
| 16 | Gymshark | Sports | 1.60× | ||
| 17 | Animal rights | Politics & Society | 1.59× | ||
| 18 | Smoothie | Food & Beverages | 1.59× | ||
| 19 | Fast casual restaurants | Food & Beverages | 1.57× | ||
| 20 | Local food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.30× | |
| Sustainability | BALANCE | 1.26× | |
| Design Affinity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.91× | |
| Pet Ownership | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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